Marketing and environmental stimuli enter the customer’s consciousness‚ and a set of psychological processes combine with certain customer characteristics to result in decision processes and purchase decisions. The marketer’s task is to understand what happens in the customers’s conciousness between the arrival of the our-side marketing stimuli and the ultimate purchase decisions. Four key psychological processes : • Motivation • Perception • Learning • Memory Fundamentally influence customer
Free Decision making Marketing Decision theory
The term self-concept is a general term used to refer to how someone thinks about or perceives themselves. The self concept is how we think about and evaluate ourselves. To be aware of oneself is to have a concept of oneself. Baumeister (1999) provides the following self concept definition: ""the individual’s belief about himself or herself‚ including the person’s attributes and who and what the self is"". Self Concept is an important term for both social psychology and humanism. Lewis
Premium Self-concept Identity Psychology
Introduction to Psychological Testing Psy 475 October 22‚ 2012 Introduction to Psychological Testing The history of personality and intelligence testing‚ dates to the beginning World War II. In psychology‚ clinicians use psychological tests as a tool to help aid in identifying important information in regard to the behaviors of an individual or a group. There is a major difference between regular testing and testing used for psychological purposes. There are various tests
Premium Psychometrics Clinical psychology
Self-concept emerges as a child develops an increasingly rich concept of him or herself‚ separating the notion of "I" from other people and objects. In addition to he concept of "I" a child develops a separate notion of "Me" which has certain defining features and qualities. William James defined "Me" as one that is observed and perceived. "It is the Me that one sees when attention is focused on the self‚ the Me as an object‚ represented in self-concepts‚ in how we see ourselves." The notion of
Premium Psychology Concept Person
INTRODUCTION TO PSYCHOLOGICAL TESTING JEMABEL GONZAGA-SIDAYEN‚ RP‚ RPm‚ M.A. Psychological testing • a field characterized by the use of samples of behavior in order to infer generalizations about a given individual. • Sample behaviors are gathered through the responses to the psychological test and these responses are often compiled into statistical tables that allow the evaluator to compare the behavior of the individual being tested to the responses of a norm group. TYPES OF TESTS • • • •
Premium Psychometrics Psychology Clinical psychology
Introduction to Psychological Testing Paper The American Psychological Association‚ or APA‚ (2011)‚ suggests that psychological assessments are an integral part of clinical psychology. Psychological assessments‚ or psychological testing‚ are used by skilled professionals‚ commonly psychologists‚ to learn either general or specific facts about people‚ either to inform others of how they function now‚ or to predict their behavior and functioning in the future (Psych Page‚ 2011). Throughout the course
Free Psychology Clinical psychology Psychometrics
MOODULE 2: THEORIES OF PSYCHOLOGICAL COUNSELLING THE BEHAVIOURIST THEORY OF COUNSELLING Introduction to Theories A theory can be defined as a systematic way of explaining a fact or an event. It refers to procedure that has been put forward empirically tested that explains a situation as a phenomena. Importance of Theory in Counselling Theories help a counselor to; • Explain the existence of a behaviour by understand if how it’s conceptualized‚ perpetuated and its manifestations
Premium Sigmund Freud Psychology Psychoanalysis
JOB CHARACTERISTICS AND MARITAL STATUS AS FACTORS IN EMPLOYEE WELL BEING A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF BACHELOR OF SCIENCE (B.Sc.) HONOURS IN PSYCHOLOGY BY OMEJE‚ CHIBUZOR JUDE 2008/162085 DEPARTMENT OF PSYCHOLOGY FACULTY OF THE SOCIAL SCIENCES UNIVERSITY OF NIGERIA‚ NSUKKA JULY‚ 2012. TITLE PAGE JOB CHARACTERISTICS AND MARITAL STATUS AS FACTORS IN EMPLOYEE WELL BEING
Premium Job satisfaction Employment
Sigmund Freud asserts that the human mind contains three psychic zones. Robert Stevenson’s novella‚ Dr. Jekyll and Mr. Hyde‚ contains both conscious and unconscious minds. Mr. Hyde is a man whose body image represents an animal‚ he acts as if he were an animal; he trampled a young girl who was running in his path. During this event his mind is totally submerged in the unconscious. Freud referrers to this as the “pleasure principle”. The id is “totally lacking in rational logic since mutually contradictory
Free Unconscious mind Mind Consciousness
Psychological Egoism Psychological egoism‚ as a doctrine‚ refers to the notion and ideology that people tend to act and behave in ways that are purposed to fulfill their needs and wishes (Fiester‚ 2012). Generally‚ this point of view endeavors to highlight that most‚ if not all‚ human actions are actuated by rather self-motivated desires that are not easily noticeable. As such‚ it is unequivocal to expound that the proponents of psychological egoism do not advocate or advance for the fact that some
Premium Psychology Morality Thought