A)Marketing Mix variables (The 4 P ’s of Marketing) The major marketing management decisions can be classified in one of the following four categories: * Product * Price * Place (distribution) * Promotion These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix Product
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BSBMKG502B - ESTABLISH AND ADJUST THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have
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The Marketing Mix A General Discussion Logic: Marketers have four tools to use to develop an offering to meet the needs of their targeted customers. Collectively they are called the marketing mix. Marketing Mix: You may have heard of the "four Ps" of marketing: product‚ price‚ place‚ and promotion. Collectively these are called the marketing mix. More comprehensively they are viewed as: • product‚ service‚ or program - something of value you are offering the customer‚ client‚ or park visitor
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Legalization of Marijuana Would Help the U.S The legalization of marijuana has become a major issue in the United States. There are many strong arguments both for and against marijuana’s legalization. The strongest argument for it is the way it would boost the economy. Another argument for legalizing marijuana is that it is not as dangerous as alcohol‚ which is legal. Another reason is that marijuana has many other uses other than just being a drug. There are many positives that would come from the legalization
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Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than
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Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them in pursuing their marketing objectives.
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attributes (Price & Quality)‚ (Service & Availability)...................................... 7 2. Integrated Marketing Communications Implementation................................................ 9 3. Recommendation of four new marketing mix developments. (Price‚ Place‚ Promotion‚ and Product).......................................................................... 11 A. References ........................................................................................
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UNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚
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buy you everything your heart wishes. With money you would be able to live a comfortable life with everything you wanted around. You can have flat screen TV’s to expensive jewelry‚ the sky is the limit when you’re spoiling with the benefits of your hard work. But does that necessarily make you happy? Would having everything be as great as it seems? There is nothing like the feeling of shopping with no limit. When you can have everything you want and are fortunate enough to buy anything you want
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Topic Sentence: Dogs and cats make wonderful pets because they help you to live longer. There are several debates whether dogs and cats as pets will make humans live longer than usual. In this essay‚ we are going to show some research studies about it. People love their pets. More than 60 percent of U.S. households include pets‚ and those pet owners pay around $41 billion a year into pet care . This may seem like a lot of money. But when you consider the fact that owning a pet could very likely
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