BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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Implementation of the Role-play Typology to a Role-play Process in Pharmacy Practice Workshop The role-play process used in patient care workshops for pharmacy students. • Developing effective communication skills‚ including active-listening skills‚ to enable history-taking and to effectively convey recommendations and advice regarding nonprescription medications (Pharmacy Only [S2] products‚ which do not require the presence of a pharmacist to purchase; and Pharmacist Only [S3] products‚ which require
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Have you ever thought about the power of destiny that determines the events in your life? "Holes" by Louis Sachar is a story of Stanley Yelnats‚ who happened to be under a curse that was caused by his great-great-grandfather. As the story unfolds‚ we learn that the curse leads to a series of events that are all predestined. Everything started with Elya Yelnats‚ who didn’t keep a promise with Madame Zeroni. Stanley was innocent of the crime for which he was convicted but because of the curse‚ he
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for Improving your Self Concept Interpersonal Communication Abstract How do you view yourself? How do you think others view you? These questions are central to the idea of self- concept how you perceive yourself and how you believe others perceive you impacts your thoughts and ideas your actions and reactions. Your-self concept developed over years through your social interactions with your fellow man. It is what you believe to be your strength and weaknesses. Years of self- evaluation and comparisons
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Formation & Change - Self-Concept This assignment is about how a person constructs their self-concept and how they then live their lives in a way which supports this self construct. I then explore Rogers theory of personality and how change occurs in a therapeutic relationship. When a child is born he is totally egocentric. Not only does everything revolve around him‚ but the world is ‘self’‚ he has no concept of any world outside of self. When his psychological needs are not being met he
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Consumer Behaviour – WEEK 6 The self « Possessions and the Extended self » Russell W. Belk To understand consumer behaviour we need to understand the meanings that consumers attached to possession. Possessions are part of ourselves. This aim of the article: examine the relationship between possessions and sense of self 1. Evidence (that possessions are an important component of sense of self) Possessions in Self-Perception Research The extended = external objects‚ personal
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five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production‚ product and selling‚ focus all on the product. The last two concepts marketing and societal marketing‚ focus on the customer. However‚ the commonality in all five philosophies is that they all have the same goal which is organizational profit. The choice as to which concept or philosophy to adopt depends on the circumstances of the situation The first concept‚ the production
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Ques. Explain the Role Play method. As a trainer where would you like to use the method and what terminal objectives would the method achieve? Ans. Role play is a learning activity in which participants play out roles in a simulated situation. Role plays provide a highly motivational climate because participants are actively involved in a realistic situation. The trainer prepares the role – briefs and briefs the role- players about what they would do before the remaining members of the group. Each
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Study Report Introduction Porsche Automobil Holding SE is a German luxury car company founded by Ferdinand Porsche in 1931. Until 2008‚ the Canadian segment of Porsche was operated through Porsche Cars North America. When Canadian sales reached nearly 2‚000 units‚ the company decided that there should be a headquarters and operations to meet the demands of the local market. Porsche Canada became an official stand-alone subsidiary in April 2008 (Mark‚ 2011). Porsche Canada had sold 1‚682 new vehicles
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Porsche Changes Tack Yes‚ of course‚ we have heard of shareholder value. But that does not change the fact that we put customers first‚ then workers‚ then business partners‚ suppliers and dealers‚ and then shareholders. Dr. Wendelin Wiedeking‚ CEO‚ Porsche‚ Die Zeit‚ April 17‚ 2005. Porsche had always been different. Statements by Porsche leadership‚ like the one above‚ always made Veselina (Vesi) Dinova nervous about the company’s attitude about creating shareholder value. The company was a
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