Individual Report (50%) You are required to prepare a report for management‚ recommending that the Company enter into a new overseas market (defined as a country or large region within it) and outline the main features of the marketing plan. The new market that you recommend is your choice but it must not be one where the Company is already present. The report should be 3000 words max and the hand in date is 13th March 2013 via Blackboard before 12 noon. Your recommendation needs to contain the
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purposes had an outbreak with the rise of the "grand tour" in Europe‚ which was called "the age of enlightenment". In conclusion of this rise in demand for tourism European destinations started developing themselves to be able to answer the needs of the tourists with facilities. However as it was the first stages of this idea of travelling abroad for tourism‚ these travels only appealed to wealthy families that could afford these tours up until the introduction of the railways in the 19th century. With the
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Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Introduction to Tourism BEM1012 James Ince 620021716 number one tutorial question- Describe how the components of the tourism industry interact together in order to provide tourists with their holiday experience. Please state whether you agree‚ or disagree with the view of some academics that there is no such thing as the ‘Tourism Product’. In the industry of tourism‚ there are a number of components that link together‚ to provide a family‚ couple or a group with a vacation. These components
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Introduction Tourism is the largest foreign currency-earner in Peru‚ which affecting the lives of million people. Tropical rainforests and jungles are always important ecosystem in the world‚ but now most of them are damaged by people. In Peru‚ many rainforests were demolished by humans‚ thus‚ Peru government has made numerous methods to save the current environment‚ and one of the methods is ecotourism. In order to protect Peru’s nature based environment‚ generate money for local economic‚ achieve
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Case Study Ecotourism Sarawak Malaysia Tourism is the fastest growing industries in the world‚ employing over 120 million people. LEDC’s use tourism as an aid to develop their country. While tourism can bring huge advantages such as employment‚ improvements to the infrastructure of the country it has to be able to balance this with the disadvantages tourism brings. Too much tourism can result in the harm to natural environment and mass tourism can result in the loss of local cultures and traditions
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would look like guiding the guests/tourists about the information that shows on the brochure and a further explanation of it. Theory of authenticity of tourism and tourist typology‚ motivation and determination are linked together with the brochure which would be expounded as well. Table of Content Introduction 1 Table of Content 2 Definition of tourism 3 Highlights and plans of the day tour 3 Theories link to brochure 3 Authenticity of the day tour 3 Theory of authenticity 3 Link to brochure 4
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Paving Paradise American tourism to Hawaii has increased by 14.2 percent in just two years. This dramatic increase in tourism seems to be a beneficial boost for Hawaii’s economy; however‚ the increasing rate of tourism is harming the native people of Hawaii. While the Hawaiian economy is experiencing one of its most fruitful years‚ the native Hawaiian people are suffering from job loss‚ poverty‚ depression‚ and an overall "cultural destruction" (Trask 260). Haunani-Kay Trask uses rhetoric to discuss
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Tourism in the rural areas is one of the new opportunities that are being created for those dwelling there. They have the resources‚ the manpower‚ the basic skill &expertise in terms of hospitality and a down-to-earth approach that is in sharp contrast with the five star culture of tourism in city areas. The rural residents have a scope and potential to present a very pleasant and exciting change from traditional tourism which tourist are finding jaded and therefore have begun exploring new vistas
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The Philippine tourism industry flourished in the 1970s and early 1980s but declined in the mid 1980s‚ with the average length of tourist stay falling from 12.6 days in earlier years to 8.9 days in 1988. In 1987‚ tourism growth was slower in the Philippines than in other Southeast Asian countries. About 1.2 million tourists visited the Philippines in 1992‚ which was a record high in the number of tourist visits since 1989. In 2000‚ the Philippines’ tourist arrivals totaled 2.2 million. In 2003‚
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