I CASE SUMMARY Origins Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern‚ North Carolina in 1898 Cola -Cola Origins Formula The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts‚ known to promote energy. Coca leaves‚ from which cocaine derives‚ was primary ingredient but was
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I. EXECUTIVE SUMMARY Pepsi Cola produces Philippine Inc (PCPPI) grew its net income last year by 192 percent to 44 million on the back of double digit growth in volume and softer sugar prices. For the fourth quarter alone‚ net profit doubled to 147 million on gross sales of 6.2 billion. Volume grew by 21 percent for the quarter; bringing full-year volume growth to an average of is percent across brands and categories. Gross sales for the full year rose percent to P22.73 billion. “This is a significant
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1. The following listed factors made PepsiAmericas to adopt a more aggressive attitude towards the utilization of transaction data to run the business. * Growth in product variety from 35-40 to nearly 400‚ * Lowering of PAS profit margins‚ * Recession in U.S economy‚ * Decline of U.S market for carbonated soft drinks‚ * National Clients like CVS‚ Wal-Mart and Mobil Gas Stations preference of highly centralized procurement arrangements‚ * Hard to track product flow on various
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was limited to selling at most 25% of total sales of their soft drink concentrate to local bottlers (Cateora 2007). They were also not allowed to use foreign brand names on their products‚ which meant that PepsiCo had to rename their products Lehar Pepsi and Lehar 7UP. These limitations served to dampen PepsiCo’s advance into the market‚ as well as tamper with the ‘product’ element of their marketing mix by getting rid of the brand’s established name. Coca-cola on the other hand‚ was forced by the
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www.ajbms.org ISSN: 2047-2528 Asian Journal of Business and Management Sciences Vol. 2 No. 10 [38-50] Analysis of Customer Satisfaction with the Islamic Banking Sector: Case of Brunei Darussalam Mohamed Sharif Bashir Imam Centre for Banking and Finance Al-Imam Muhammad Ibn Saud Islamic University Riyadh 11432‚ Kingdom of Saudi Arabia E-mail: mbelsharif@imamu.edu.sa. ABSTRACT During the last decade‚ the Islamic banking sector in Brunei Darussalam experienced remarkable and increasingly
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Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
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Report Pepsi Soft Drink in Thai Monopolistically Competitive Market Presented to Grega Libor‚ Prof.‚ Ph.D. Department of Business Economics Mendel University of Agriculture and Forestry Brno‚ Czech Republic Presented by Ms.Mananya Santikongka ID. 5415350098‚ Batch 15‚ No.3 Kasetsart International MBA program‚ Kasetsart University Managerial Economics and Business Strategy 2011 Contents Introduction Page 3 Company Information Page 3 Figure 1: The Market Share
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competition within the $74 billion carbonated soft drink (CSD) industry has been remarkable ever since Coca-Cola was formulated in 1886‚ and further intensified when Pepsi was introduced in 1893. Ever since then‚ the CSD industry has been dominated by these two companies‚ with Coke taking the lead in the early stage‚ followed by Pepsi doubled its market share between 1950 and 1970 by offering its concentrate at a lower price than its competitor. The CSD industry has been profitable historically due
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Cola Wars Continue: Coke and Pepsi in 2010 Consider the CSD industry. Have Coke and Pepsi’s profits historically been high? Do you consider it surprising or not surprising given the product they produce? In the CSD industry‚ the highest net profit-sales ratio of Coke and Pepsi are 21.1% and 14.3%‚ and the steadily growth is also surprising.so the profits are high. The content is water‚ Coke syrup‚ CO2‚ and additives‚ which cost about 10 cents per can‚ nearly next to nothing. What are the primary
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