worldwide; 357 million units sold annually worldwide Scope of competitive rivalry: The competition within the PC industry is extremely cut throat due to new technology‚ reliability‚ and customer service. The top companies consist of Dell‚ Hewlett Packard‚ Apple‚ Gateway‚ and Sony. Market growth rate: 14% annually Stage in life cycle: Mature Number of companies in industry: There are 5 major PC companies with a handful of smaller ones also. Major ones are Dell‚ HP‚ Sony‚ Lenovo‚ and Apple. Market
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PCs vs. Macs Marketing Research Report December 8‚ 2011 _________________________ Whit Chapman‚ Emily Choi‚ and Candice Harden Table of Contents: Executive Summary…………………………………………………….Page 2 Research Motivations…………………………………………………..Page 4 Secondary Research……………………………………………………Page 4 Focus Group Analysis…………………………………………………..Page 4 Survey Analysis……………………………………………………….…Page 7 Works Cited ………………………………………………….…………..Page 10 Appendix ………………………………………………….……………...Page 11 Executive
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PC vs. Mac Deciding whether to make an investment in a Windows PC or an Apple Macintosh provides unique technological features. Both the Personal Computer and the Macintosh have their own advantages and disadvantages. Although PCs are the dominant choice for a computer‚ the Macintosh still competes toe to toe in many aspects of performances. Elements such as cost‚ customization‚ and security‚ all add to the conflict of which computer is ultimately superior. To begin‚ the cost of a computer can
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Mac vs. PC: The Everlasting Debate In the world of computers‚ the choice of systems can be a complicated one. There are two competitors out there‚ PCs and Macs. Everyone has their own opinion on which is better‚ and there are many die-hard fans in each camp. The truth is‚ PC ’s are far more popular‚ and for good reasons‚ yet the Mac system is actually the more durable and useful of the two. Firstly we will consider software availability. The majority of computer users own PC ’s‚ both for work
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Introduction The PC Industry in the United States (U.S.) is made up of desktop PC’s and mobile PC’s. A desktop PC is a personal computer that and individual would use in their home and is not portable. A mobile PC is also a personal computer and they include laptops‚ notebooks and netbooks. While some people might think that tablets and smartphones would be part of this classification‚ they actually are not part of the mobile PC classification. PC’s are simply just personal computers. Within the PC industry
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computers: MAC and PC. For home use‚ the PC computer is the better choice in comparison to a MAC computer. Generally speaking‚ the MAC computer is more expensive than a PC computer. The cost alone would be more attractive to a home consumer. A consumer would be able to purchase a PC computer for about 1/3rd of the cost of a MAC computer‚ and get the same use out of it. Therefore‚ because the PC computer is more affordable than the MAC computer‚ home users generally purchase PC computers. Computer
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Macintosh Versus Microsoft PC Through out the ages‚ Macintosh and Microsoft PC’s have existed. Microsoft has had an edge on the consumer base for some time; however‚ as a result of its superior innovations‚ Macintosh has slowly evolved from the underdog to a strong competitor. With advancements in today’s computer technology and the help of the Internet Era‚ both Macintosh and Microsoft PC’s are widely available‚ but which is better? I. Microsoft PC’s are upgradeable‚ while Macintosh PC’s
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Console V. PC for gaming Since the days of computers the size of rooms and cathode ray tubes‚ video games have been a hot topic filled with constant innovation and adaptation. What better for adaptation than the one piece of technology that is evolving and changing every hour of every day‚ the personal computer. The debate between the superior video game platform is a wide one‚ ranging from XBOX vs. play station to wii vs. them both. From an even wider view‚ the debate between consoles and PCs has been
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functions: a pen-style cellular phone with a handwriting data input function‚ virtual keyboard‚ a very small projector‚ camera scanner‚ and personal ID key with cashless pass function. P-ISMs are connected with one another through short-range wireless technology. The whole set is also connected to the Internet
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high capital cost required‚ qualities of the PCs are of the most important purchasing factors. As such‚ brand awareness is high. However‚ customers in countries such as India and China are willing to forego qualities for cheaper priced or less commonly known brands. Degree of Competitive Rivalry The degree of rivalry is strong for both in the early 1980s as well as in the industry today. A few large market players had always characterized the PCs manufacturing industry; in the 1980s the market
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