Oriented Analysis and Design 3. London Deanery‚ 2012 www.faculty.londondeanery.ac.uk/e-learning/small-group-teaching/group-dynamics-group-processes 4. http://www.csulb.edu/~skukalis/Ch%2009.ppt 5. http://www.bhsu.edu/Portals/78/BADM%20360%20Ch.%203.ppt 6. http://www.iluv2teach.com/mgt404/week1.ppt 7. Management in Industry. Claude S. George‚ Jr‚ PhD. Prentice Hall 2nd Edition 8. Management Planning and Control. C. S. Deverell. Gee and Co. Publishers Ltd 9. Management Tasks‚ Responsibilities‚ Practices
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within the macro and microenvironment heavily influence marketing decisions.Using the case study illustrade this. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words‚ these are elements that can be manipulated‚ or used to glean information‚ in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy
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achieve superior results in regards to operations and financially. They also adhere to business conduct in a higher standard. In this assignment‚ we will discuss two things. First we will see how the macro-environment has influenced its marketing decision-making. Secondly‚ we will see how the marketing mix used by the strategists helps to gain competitive advantage over its competitors. INTRODUCTION
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Chapter 2 - Blythe - The Marketing Environment Introduction Organisations are surrounded by laws‚ competitors etc which are marketing environment Marketing policy operates within a rapidly changing environment External factors must be monitored and responded to St Paul’s Cathedral Major tourist attraction‚ also a church at the same time Needs £5.5 million to stay open a year Non-profit organisation but needs contributions so some parts of the building you have to pay to see Has to compete with many
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giving AirAsia and other spending plan carriers landing rights. The last macro environment is the Natural forces. Natural forces are common sources required by an advertiser to work a business. Probably due to the natural forces‚ the AirAsia’s Airbus A320 plane dove into the Java Sea amid a flight from Indonesia to Singapore on 28 December‚ slaughtering every one of the 162 individuals on load up
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In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. In order to do this the organization had to study its environment ie its competitors‚ raising awareness amongst people and setting its targets. Youngcare competes with other renowned not for profit organizations such as the Red Cross and the McGrath Foundation; its direct competitors. The not for profit organization
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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According to Elliot et al (2010) the five components of the macro-environment are the • political environment – changes in laws and government influence‚ • economic environment – buying power and spending patterns ‚ • socio-cultural environment – people component; age‚ sex‚ race‚ location ‚ corporate social responsibility‚ • technological environment – advances in technology changing how we communicate‚ and; • legal environment – societal values‚ perceptions‚ preferences and behaviors. Example
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into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes) Overview/Reflection of Marketing Presentation First of all‚ to be put in a group of individuals that I had never met or interacted with before was always going to be difficult. The process of
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own money from sales come in. Introduction Marketing Module-1 Opening Case • The trader therefore had to find a way to ensure uninterrupted supply of goods in his shop‚ without which his own business was not viable. He thought of bringing the good from Mumbai‚ but found that the process be very expensive and time consuming‚ a the area did not have any direct road /rail links with Mumbai. Besides‚ transporters were not all reliable. Introduction Marketing occupies an important position in the organization
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