Marketing intelligence (MI) is the everyday information relevant to a company’s markets‚ gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity‚ market penetration strategy‚ and market development metricsMarketing intelligence determines the intelligence needed‚ collects it by searching environment and delivers it to marketing managers who need it. Steps to be taken by a Company to improve its Marketing Intelligence (1) Train
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Review of Cultural Intelligence Article Summary The article “Cultural Intelligence” written by P. Christopher Earley and Elaine Mosakowski describes the importance of international managers´ knowledge about cross cultural aspects and how to deal with employees from different countries. However‚ cultural skills are not only important for international managers or bankers. There are even different cultures and subcultures within a specific company. The most branches‚ departments and regions have
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Recruiting the best: using Emotional Intelligence as a selection criteria. Pradeepa Wijetunge PhD Librarian University of Peradeniya Peradeniya Sri Lanka E-mail:librarian@pdn.ac.lk Every business person knows a story about a highly intelligent‚ highly skilled executive who was promoted into a leadership position only to fail at the job. And they also know a story about someone with solid-but not extraordinary-intellectual abilities and technical skills who was promoted into a similar position
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Marketing intelligence Market intelligence is a term that is widely used‚ widely misunderstood‚ and often mistaken for a mysterious art requiring high-level detective work. Before providing advice on how market intelligence can potentially benefit your business‚ it is therefore essential that we begin this paper by agreeing on a definition. It is defined by Wikipedia as follows: “Market Intelligence is the information relevant to a company’s markets‚ gathered and analyzed specifically for the
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Examples a. Case I b. Case II c. Case III VIII. Origin of Competitive Intelligence IX. Why Collect Intelligence? X. What is Ethical? XI. Methods of Intelligence Collection XII. What Resources Are Used to Collect Information XIII. How Companies Utilized Collected Information XIV. Keeping Companies Secrets Secret a. Buildings b. Communication Systems c. Administrative XV. Conclusion I. ABSTRACT Intelligence gathering is considered commonplace in corporate America. Companies struggle
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multiple intelligences since the day they were born into this world. We have never thought about how we use them in our daily lives because they are used naturally. Gardner defines intelligence as "the capacity to solve problems or to fashion products that are valued in one or more cultural setting". Using biological as well as cultural research‚ he formulated a list of seven intelligences. The seven intelligences include interpersonal intelligence‚ intrapersonal intelligence‚ musical intelligence‚ linguistic
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Intelligence: The Main Influences What is intelligence? Many ask this question. Many cannot answer it. There is a broad range of answers. I found it described alot as the ability to learn. It is not just the ability to learn‚ but to understand‚ interact and adapt to your immediate surroundings including people and issues of life. Alfred Binet a French psychologist’s definition: "It seems to us that in intelligence there is a fundamental faculty‚ the alteration or the lack of which‚ is of the
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The term "emotional intelligence" debuted in several scientific articles written by John D. Mayer and Peter Salovey during the early 1990s. Emotional intelligence is defined as the compilation of four kinds of skills: perceiving and expressing emotions‚ understanding emotions‚ using emotions‚ and managing emotions. "Emotional intelligence matters twice as much as technical and analytical skills combined for star performances‚" Goleman writes. "And the higher people move up in the company‚ the more
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EMOTIONAL INTELLIGENCE `ABSTRACT "Emotional Intelligence is a way of recognizing‚ understanding‚ and choosing how we think‚ feel‚ and act. It shapes our interactions with others and our understanding of ourselves. It defines how and what we learn; it allows us to set priorities; it determines the majority of our daily actions. Research suggests it is responsible for as much as 80% of the "success" in our lives." The Effective leader requires a high degree of Emotional Intelligence. In this study
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International Journal of Business and Management April‚ 2009 Emotional Intelligence and Employee Performance as an Indicator for Promotion‚ a Study of Automobile Industry in the City of Belgaum‚ Karnataka‚ India Praveen M.Kulkarni (Corresponding author) Karnatak Law Society’s‚ Institute of Management Education & Research Sy. No. 77‚ Adarsh Nagar‚ Hindwadi Belgaum 590011‚ Karnataka State‚ India Tel: 91-831-2405-511 E-mail: praveenmkulkarni@gmail.com B. Janakiram Department of Master of Business
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