1‚ Lane 17‚ Sec. 1‚ Mu Cha Road‚ Taiwan‚ ROC KEYWORDS IMC; Experiential marketing paradigm; Holistic consumer experience; Brand value structure Abstract In a bid to combine the two major perspectives (strategic communications and strategic brand management) of Integrated Marketing Communications (IMC)‚ this article proposes a Holistic Consumer Experience Management framework. According to the framework‚ the key mission of IMC is to effectively manage the mediated impression of and the direct
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What attribute of your personality are you most proud of‚ and how has it impacted your life so far? This could be your creativity‚ effective leadership‚ sense of humor‚ integrity‚ or anything else you’d like to tell us about. (*) (200-250 words) A “Personality”‚ to me‚ is the outcome of the behavioral features controlling a person’s mental and physical abilities. Thus‚ the attributes of a personality are its abilities and its behaviors and attitudes. Objectively‚ the inquiry as I understand it
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After reading this article “What Set You From‚ Fool?” I must admit that I am confused. It was difficult to determine what the point of it was. The author expressed some clear points of the difficulties he faced growing up as a black man in Los Angeles‚ however the article seemed more of a story than a statement to the end. It is possible that having grown up in New York City myself‚ the difference in culture will be the reason for my confusion. Overall‚ most of the piece is awkwardly written and
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To what extent do you agree that the most important thing in life is the pursuit of material wealth? Material wealth brings happiness and joy to people‚ allowing people to be freed from financial issues. However‚ one may not know that the pursuit of material wealth is taking a huge risk and may bring about much harm to a person‚ a family or even the whole community. In my opinion‚ the material wealth will cause detrimental effects to a person‚ should a person pursuit material wealth. Therefore
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In the future‚ when your children ask you what you have done in life that you feel must most of proud of. What will you answer be? In my life‚ I overcame many obstacles‚ achieved more success and had defeats. Up to now‚ I do not care about what I do best. Once‚ my children asked me what I have done in life that I feel must most of proud of‚ I recognized that I have not thought about it before. But I know some things that I never forget and I always feel proud of it because I did it well. That is
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DNA is the most important for life One of the most complex and mysterious aspects of contemporary science is the constitution of life. While it goes without saying there are an enormous amount of components that collaborate to achieve the most effective and efficient components of life‚ it’s also clear that some of these molecular components contribute to the actual function of living system more than others. This essay argues the DNA is the most important molecule for life. Deoxyribonucleic
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Future of Policing As a society in the United States continues to become more diverse and rely more on technology‚ advances in policing techniques and strategies must change and become more advanced as well. Which is why‚ out of the ten most important trends in policing the top three are that: “technology will increasingly dominate the economy and society”‚” mass migration will distribute the world’s population‚ creating new challenges for law enforcement in Western developed countries in terms of
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Is This Unlawful Discrimination? Ricardo A. Ruvalcaba University of the Incarnate Word January 27‚ 2015 Is This Unlawful Discrimination? Unlawful discrimination occurs when an employer commits an adverse action against an employee because of the following attributes of the person: race‚ color‚ sex‚ age‚ pregnancy‚ etc. The Equal Employment Opportunity Commission (EEOC) may take action when an investigation shows that there has been a violation in a person’s civil rights just because of his
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Hephaestus Hephaestus‚ the god of fire and metalworking‚ used his talents and power to help Olympus in war and structure. Hephaestus is one of the most important gods in Olympus. Hephaestus built things that the other gods used. Without Hephaestus‚ Olympus would not be where it is at. Hephaestus was smart‚ strong‚ hardworking‚ and brave. Hephaestus was the son of Zeus and Hera. Hephaestus was also said to just be the son of Hera so that she could get revenge on Zeus for cheating with Metis
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marks) Susan Lieberman‚ a Ph.D. psychologist‚ once said‚ “Family traditions counter alienation and confusion. They help us define who we are; they provide something steady‚ reliable and safe in a confusing world.” It is true‚ that families indeed play an important role in the future of a child. Families nurture a child‚ and mould him or her into who they become in the future. Families are the support and backing of a child‚ and how they are going to identify and pursue their dreams and largely
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