divorce his wife) Australia- area in the Oceanias that remained secluded from the rest of the world during globalness Balance of Power- Europe had this‚ where no country was allowed too much strength‚ but Maria Teresa inherited all the Hapsburg land and threw this balance off ‚ Prussia called war to stop thisf Bartolomeu Dias- proved it was possible to sail from Europe to IOB‚ around Cape of good hope Boers- Dutch for “farmer” Brazil- a Portuguese colony with lots of sugar plantations‚ in New world
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The Mongol invasion of Europe was a planned invasion of Eastern Europe. The Mongols invade Russia‚ Poland‚ Lithuania‚ Serbia‚ Byzantine‚ Bulgaria‚ Serbia‚ and Hungary. However‚ they later invaded Central Europe. Many believe that these invasions had no political or conquering point‚ but to scare other nations from invading Mongolia. Mongolia’s first conquer was Russia in 1235. Led by Batu Khan(grandson of Genghis)‚ they ordered the Russian ruler Ryazan to surrender‚ and the Mongols sacked major
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(internet) used to communicate and how is the advertising practice affected by the technology trends? Brand: Steinway & Sons Relevant advertisements/campaigns: piano for peace Target consumers: Private market and the institutional market How ads (and/or the practice of advertising) inform and are informed by this area of consumption: * Social value: Desire for “peace” (Bed-In) * Piano playing is considered “well-educated” and “teach children concentration and self-discipline” *
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into wanting to purchase their product or service. As I was sifting through the pages of Cosmopolitan‚ I came across three advertisements that caught my eye‚ all of which attempt to convince female consumers into purchasing perfume. Two of the print ads include perfume by Dior‚ while the third contains perfume by Chanel. According to two different blogs‚ Chanel and Dior are one another’s greatest rivals when it comes down to their perfume lines because they are of similar quality (botoblog.com and
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Six marketing lessons from Red Bull Stratos by Nicola Kemp‚ 19 October 2012‚ 1:20pm 2 Comments The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society‚ not just their bottom lines‚ writes Nicola Kemp Red Bull Stratos It was a greater feat than any 30-second spot has ever achieved: skydiver Felix Baumgartner dropped from near-space (23 miles high) back to the Earth’s surface. It was an astonishing display of
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REEBOK Introduction: Reebok is the oldest running shoe company‚ having been started by a cobbler in the UK in the 1890s. Capitalizing on American Paul Fireman’s foresight into the dance craze‚ aerobic craze‚ and later the rise of casual street basketball shoes‚ Reebok quickly became the number-one selling running shoe‚ easily beating and staying ahead of the then near-15-year-old Nike. In 1988‚ Reebok launched its first brand campaign‚ U.B.U. (ie‚ Reebok lets you be you). However‚ it went up against
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thing if we where in their position. The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow‚ who was a director of corporate communications for Microsoft Corporation‚ which is located in Redmond‚ Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his need to excel he searched for outside help
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The Primus print ad for beer applies appeals to belonging and eye candy‚ using the myth that drinking is a risk-free activity to catch the young adults’ attention. The Primus ad for beer applies the appeal to belonging to persuade young adults to buy the beer. In the ad‚ the group of friends are having fun and drinking beer. The three boys that are holding the beer‚ are trying to show us that they are having the best time of their lives. The ad convinces us that if we bought primus we are going
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millions of dollars each and every year‚ selectively advertising to older audiences in the Camel ad and to people who are socially active like the ones in the Newport ad‚ by intentionally using popular icons like Joe Camel and American ideals like the red‚ white‚ and blue coloring in the Camel ad‚ and by using human emotions like desire and popularity that everyone can relate to as found in the Newport ad‚ all in an attempt to sell a specific idea . . . cigarettes are pleasurable and enjoying to smoke
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issue of the “Redbook Magazine” has a Quaker ad. The ad is a picture of a box of chocolate and salted caramel big chewys. It is the picture of a snack bar with chocolate bites‚ and caramel glazed over. The big chewys snack are floating in the air by a parachute. The sky is a perfect shade of blue and filled with white pretty clouds. The ad has huge letter that read‚ THE MMM MMM MMM THAT HELPS FAMILIES GO GO GO‚ which is talking about the Quaker bars. The ad also says Quaker chewy bars help keep all
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