Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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you may or may not pay a premium. So when you buy a car‚ part of the augmented product would be the warranty‚ the customer service support offered by the car’s manufacture‚ and any after-sales service. PLACE: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel‚ distribution‚ or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to
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brand recognition for their frozen convince food range in the super markets and butchers. Contents Page: Introduction Situational Analysis Problems and Opportunities Statement Marketing Strategy Conclusions and Recommendations Bibliography Appendices Introduction: This is the marketing report for Leader Products New Zealand. Based in Auckland Leader Products Is a company which are manufactures of quality convenience foods such as burgers‚ schnitzels‚ medleys‚ nuggets‚ crumbed
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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Bibliography: Craig Fleisher and Babette Bensoussan: "Business and Competitive Analysis: Effective Application of New and Classic Methods." FT Press‚ 2007. Don E. Schullz‚ Stanley I. Tannenbaum‚ Robert F. Lauterborn(1993)“Integrated Marketing Communications‚”NTC Business Books‚ a division of NTC Publishing Group.
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New Zealand Diploma in Business/Bachelor of Applied Management/Bachelor of Tourism Management MGMT.5541/5941 Fundamentals of Marketing Assignment 1 Summer School‚ 2013 Due Date: Tuesday 14th January 2014 Assignment 1 - Summer School‚ 2013 The assignment comprises 25% of the total marks for the course. 1. Purpose The purpose of this assessment is to: enhance and assess your knowledge and understanding of the theories‚ concepts and techniques
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high quality vodka‚ free from dangerous by products. The Absolut bottle was considered a masterpiece in glass design. The timeless shape‚ the fine lines and the exceptionally clear glass distinguish Absolut from other premium vodka brands. The marketing team came up with a strategy that all advertising should centre around the bottle‚ the product should not be identified with any particular lifestyle‚ and the approach should have a timeless yet contemporary feel to it. Every advertisement has a
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in production capabilities will allow us to later expand our product lines with new innovations and offer our customers a higher quality premium brand. The marketing plan of our company will focus on turning our current product into a cash cow‚ which will later fund other products and projects. In order to achieve this function the marketing of our current product will focus on the segments of both women and men between the ages of 14 to 35 who are active and enjoy quality footwear at a relatively
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chain can be responsive? What are some risks in each case? 2. 7-Eleven’s supply chain strategy in Japan can be described as attempting to micromatch supply and demand using rapid replenishment. What are some risks associated with this choice? 3. What has 7-Eleven done in its choice of facility location‚ inventory management‚ transportation‚ and information structure to develop capabilities that support its supply chain strategy in Japan? 4. 7-Eleven does not allow direct store delivery in Japan with
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provider‚ providing from young to old‚ private to corporate. However‚ instead of competing in a mass market with broad segments‚ in adopting a narrower focus‚ the company ideally focuses on their specialized needs‚ thus better tailoring the marketing mix accordingly. The chosen segments to focus are students and corporate. Students and corporate segments are important source of customer base. Corporate functions are on regular basis where organizers are willing to spend generously. Students‚
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