Seven-Eleven Japan1 Established in 1973‚ Seven-Eleven Japan set up its first store in Koto-ku‚ Tokyo‚ in May 1974. The company was first listed on the Tokyo Stock Exchange in October 1979. In 2004 it was owned by the Ito-Yokado group‚ which also managed a chain of supermarkets in Japan and owned a majority share in Southland‚ the company managing 7-Eleven in the United States. On September 1‚ 2005‚ Seven & I Holdings Co.‚ Ltd.‚ was established as the holding company for Seven-Eleven Japan‚ Ito-Yokado
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SEVEN-ELEVEN JAPAN CO. CASE ANALYSIS What is the future outlook for Seven Eleven Stores in USA? Seven-Eleven is part of an international chain of convenient stores. 7-Eleven‚ primarily operating as a franchise‚ is the world ’s largest operator‚ franchisor and licensor of convenience stores‚ with more than 46‚000 outlets. The Seven-Eleven business model consists of five key elements: * A differentiated merchandising strategy; * Utilization of 7-Eleven’s retail information system & Managed
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Revitalising the Slurpee brand Using this information 7-Eleven Australia built a clear picture of current sales patterns and consumer behaviour. • Overall Slurpee sales were steady‚ they were not increasing • Each store sold an average of 60 units a day but with little annual growth • Sales of Slurpee grew from Wednesday‚ peaked on Friday and remained high into the weekend • The majority of Slurpee customers tended to arrive after school hours‚ with most sales occurring between 3 and 6pm • Consumers
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Notebook PC Market Strategies of Acer and Asus. Description: Both in terms of performance and price‚ notebook PCs are closing the gap with desktop PCs‚ and the desktop PC replacement phenomenon is becoming increasingly common. In 2007‚ notebook PC shipments share of total PC shipments has a chance to reach 40%. In this rapidly growing and competitive market‚ Taiwanese companies Acer and Asus have maintained high growth rates‚ and their successes in the Asia-Pacific region‚ emerging markets‚ and Europe
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report on the marketing strategy in US market and expansion beyond IKEA Analysis report on the marketing strategy in US market and expansion beyond TABLE OF CONTENTS 1. Introduction ………………………………………………………………………………….……. 3 2. Current Market and Future Strategy …………………………………………………… 3 3. Further penetrating the US market? ……………………………….…………………… 5 4. A new opportunity: Mexican market ………………………………………………….. 6 5. Conclusion ………………………………………………………………………………………….. 7 6. References …………………………………………………………………………………………
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Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords
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understand the market one is competing in can be disastrous‚ even for corporations as large and as experienced as Wal-Mart. Just because something has been successful in America it does not mean that the same business model can be duplicated in a different global market with the same results. Wal-Mart entered into a joint venture with Charoen Pokhand (CP) Group to facilitate their entry into the Chinese market. However‚ they failed to utilize one of CP’s greatest assets‚ their market knowledge‚ and
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Advertising has a major influence on everyday life. Advertisers use advertisements to persuade people to buy their product and service. Now not only adults are the targets of advertising‚ but also children have become their targets. They create and use plenty of techniques to promote their product to children. Advertisers use three main techniques to create effective advertisements. They are role model‚ using cartoon characters and amazing toys. Role models are a very popular technique targeting
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mala planeación las entregas podrían hacerse en tiempos inadecuados. * De no existir una comunicación efectiva entre la tienda y el sistema de entregas es factible que se incremente el tiempo de respuesta. 2. Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? Algunos de los riesgos asociados a esta decisión son los derivados de la toma de decisiones de manera
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can be responsive? What are some risks in each case? As responsiveness increases‚ the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to this uncertainty using one of the following strategies‚ especially for fresh and fast foods: Method for Responsiveness Risk of Method Integrated information systems Incompatible systems‚ systems not completely integrated‚ but “piecemeal”‚ and breakdowns. Additional capacity (manufacturing‚ DCs
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