1.0 Introduction 7 Eleven or also known as 7-11‚ is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator‚ franchisor‚ and licensor of convenience stores with more than 50‚000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is “marketing-oriented”. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats
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CENTER FOR INFORMATION SYSTEMS RESEARCH Sloan School of Management Massachusetts Institute of Technology Cambridge Massachusetts 7-ELEVEN Japan Co.‚ Ltd.: Reinventing the Retail Business Model Kei Nagayama and Peter Weill January 2004 CISR WP No. 338 and MIT Sloan WP No. 4485-04 2004 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks‚ findings and recommendations
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4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center to reduce the number of vehicles required for daily delivery service to each store‚ even though the delivery frequency of each item was quite high. At the distribution center‚ delivery of like products from different suppliers was directed into a single temperature controlled truck. Each truck made deliveries to multiple retail stores. None of the distribution centers carried any
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7 Eleven Inc. Case Study ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 7-Eleven experienced years of success both home and abroad. In North America they were successful as a ‘typical’ convenience store selling gasoline‚ convenience items and their flagship ‘Big Gulps’ and ‘Slurppees’. While there were many 7-Eleven stores in North America‚ the dispersion of stores was not dense like
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Seven-Eleven Seven Eleven Japan Co Co. Course: Strategic Supply Chain Management MSc ETH MTEC Fall 2011 Prof. Dr. Stephan M. Wagner Chair of Logistics Management g g Department of Management‚ Technology‚ and Economics Swiss Federal Institute of Technology Zurich 1 Assignments g 1. 1 A convenience store chain attempts to be responsive and provide customers what they i t h i tt t t b i d id t h t th need‚ when they need it‚ where they need it. What are some different ways that a convenience
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.............. 7 c) Demographics …...................................................................................................................... 7 4. Marketing Strategies …........................................................................................................................ a) Product ….................................................................................................................................. b) Price
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Information System Management CISS 390 October 1‚ 2014 7-Eleven is global company and is the world’s largest convenience retail chain which purpose and mission to make lifecycle an easier process for their customers by being where they need them to be whenever they need them to be. Which consists of sales associates‚ franchisees and manager‚ fresh sandwich makers to doughnuts bakers‚ to daily delivery driver to department heads. All associated of 7-Eleven are to ensure that they meet their store customer’s
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1. 7-Eleven Taiwan has captured the right balance between standardization and localization. Standardization can be seen in the following aspects: * Consistency in color separation of its signage and presentation of the corporate logo. This makes sure a consistent image of 7-eleven can be established worldwide * Arrangement of the store interiors. 7-eleven uses uniform floor plan for every US store‚ while in Taiwan‚ though the store’s layout can vary as the area available is smaller‚ it
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Rys Hoang Entrepreneurship Mr. Brown October 15‚ 2010 7 Eleven Report I love to be the franchise of 7-Eleven which one is a third place ranking Entrepreneur magazine’s Top 10 Franchises for 2010. I want my business to be located in Houston. According to my research‚ 7-Eleven’s franchisees almost open their business in Dallas and Austin and don’t have any restaurant in Houston. So it will be a good opportunity for me to open the first one in Houston. I choose Houston’s central as a first place for
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be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some of different ways that a convenience store supply chain can be responsive? What are some risks in each case? Based on the practices of Seven-Eleven Japan‚ the authors have compiled a few techniques which they believe can reasonably increase the responsiveness of the supply chain‚ as well as their corresponding risks: * Rapid replenishment of goods This is a fairly basic approach to responsiveness
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