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    all of its products to either insiders or outsiders and if buying center can obtain all of its requirements from either outside or insiders. The market price then represents the opportunity costs to the seller of selling the product inside. In this case‚ Thompson division had been running over capacity and

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    SUMMARY Seven-Eleven had realized unique growth in the business sector as there was utilization of supply chain strategy of Seven-Eleven and certain performance drivers upon the balance nature business responsiveness and the awareness of certain risks involved. For Seven-Eleven to be successful‚ ECR approach will be realized that are effective for store assortments; chain replenishments and efficient promotion as well as product introduction. Seven-Eleven have found better ways of developing

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    “The New Beetle” (HBS) Case Study Analysis This case study discusses the history of Volkswagen (VW) in America and in particular the launch and relaunch of one of the most successful VW models‚ the Beetle. 1. Why would positioning the New Beetle be considered Mission Impossible? Volkswagen (VW) started their business in the US in 1949 with the very successful Type 1 or as it was know‚ Beetle. In the 80’s‚ due to several reasons from legislation to Japanese competition‚ VW had to stop its production

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    The Brita Case Solution

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    Mass”)  Loyal customer base‚ repeated purchasing replacement filters  Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness  Slowing growth in pitcher market  Lack of product diversity  Change in customer preferences‚ deficient attention paid to health concerns  Existing channel relationships may not work for faucet launch Opportunities  Untapped markets to be explored‚ possible new segment with faucet filter  Migrate current customers to new faucet‚

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    Case Study 1-2 Wal-Mart Stores‚ Inc.‚ in 2010 In 1979‚ Wal-Mart store was an unknown retailer compared to Kmart‚ the industry leader. “In less than 25 years‚ Wal-Mart had risen to become the largest corporation in sales‚” (Barney & Hesterly‚ 2012‚ PC 1-13). Wal-Mart had many challenges to face in the discount trade. This case displays Wal-Mart’s competitive advantages‚ how they developed them‚ if they are sustainable and how they have battled with their competitors. Furthermore‚ through the

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    Chapter 7 Problem Summary Problem Solutions 7.1 See file Ch7.1.xls a. Yes‚ a stationary model seems appropriate b. Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept 20.16667 1.373732 14.6802 4.3E-08 17.1058 23.22753 17.1058 23.22753 Period -0.07692 0.186653 -0.41212 0.688949 -0.49281 0.338967 -0.49281 0.338967 From regression output‚ t = -.412 and p = .689. A stationary model seems appropriate since the linear term‚ Period

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    Case 9 Horniman Horticulture 1. The financial performance of a company can be determined by analyzing different financial ratios. The Horniman’s company financial performance looks strong and healthy if one looks at their 2005-projected financial summary net profit of 60.8 thousand dollars. Also they have a steady growth and increase from 2002 to 2004 in their revenue‚ profits and assets. In addition‚ Exhibit 2 demonstrates that all but one financial ratio supersede the benchmark for other horticultural

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    Decathlon Case Solution

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    Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the

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    Caso Seven Eleven

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    1. A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? De manera general se tiene varias formas en las que una tienda de conveniencia se abastezca de modo que pueda responder a la demanda de los clientes (Chopra & Meindl‚ 2010): * Contar con un inventario lo suficientemente extenso que lo permita

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    GAZ case solution

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    RUSSIAN BUSINESS CONTEXT   FINAL ASSIGNEMENT                                                                                                                                                             GAZ Group Russia: the Gazelle light commercial truck     1.  What  were  the  major  challenges  facing  Bo  Andersson  when

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