Higher Secondary (2000 – Passed out) Govt.Boys Higher Secondary School‚ Nilakkottai. ❖ Diploma in Hotel Management & Catering Technology (2000 to 2003) Sri Balaji College of Hotel Management & Catering Technology‚ Trichy. Approved by A.I.C.T.E Govt of India - New Delhi. ❖ Doing MBA – Hotel Management in IIBMS – The Indian Institute of Business Management and Studies. Approved by Maharastra Govt Regd. TRAINING EXPERIENCE ▪ GRT GRAND DAYS - Chennai‚ in F&B Service -
Premium Chennai India
for Strategic brand management. Brand Equity. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable‚ easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one‚ however‚ the brand is said to have
Premium Marketing Brand management Brand
"Hotel Management System" enhancement. This document will contain the functional requirements of the project and how the developers will enhance the project to achieve all the objectives. The SRS will serve as a guide for the client and the developers. In This HMS is an establishment that provides paid lodging‚ usually on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced
Premium Hotel Hotels Software architecture
February 12‚ 2014 Hilton HHonor Worldwide Case Analysis Paper Defining the issues There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which assist in luring business travelers hence increase in customer loyalty. Various Hotels within the industry
Premium Marketing Hotel
2.0 STUDY OF RELATED LITERATURES 2.1 FOREIGN STUDY 2.1.1 Hotel Swiss-Garden Kuala Lumpur The official website for Hotel Swiss-Garden is http://www.swissgarden.net/. The main functions of Hotel Swiss-Garden online reservation system are to provide hotel information and online room reservation. Visitors can get hotel information such as location of hotel‚ room rates‚ room description and hotel facilities. The reservation process required quest to fill their detail in reservation form. Reservation
Premium Hotel Resort
The next option is a broad differentiation strategy providing products or services that offer benefits different from those of competitors and that are widely valued by buyers. The aim is to achieve competitive advantage by offering better products or services at the same price or enhancing margins by pricing slightly higher. Differentiation may be achieved in a number of ways. The product may incorporate a more innovative design‚ may be produced using advanced materials or quality processes
Premium IKEA Marketing Product differentiation
“MARBELIOUS HOTEL & SPA” Prepared for: Professor M. Albarran Foundations of Hotel Management: HMT 320 DeVry University Prepared by: Mabel Diaz Presented on: 02/12/2012 Table of Contents Introduction Pg.3 Geographic Location and Attractiveness Pg. 4 Target Market Pg. 4-5 Details‚ Description‚ and Amenities Pg. 5-6 Selection of Rooms Pg. 7 Revenue and Occupancy Data Pg. 8 Hotel Management and Departments
Premium Hotel Dominican Republic Hotels
IT and Internet ’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries.
Premium Marketing
HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
Premium Customer relationship management Hilton Worldwide
DIFFERENTIATION STRATEGY In this paper work we will talk about Differentiation Strategy. In contrast to the cost leadership strategy‚ implementation of a differentiation strategy means that value is provided to customers through the unique features and characteristics of a company’s products rather than by the lowest price. Because differentiated products satisfy customers’ unique needs or preferences‚ companies can charge premium prices for differentiated products. For the company to be able
Premium Cost Price Marketing