Assignment on Hilton Colombo’s strategic plan. Name: Thilina Ekanayake. CTH Membership no: 31335. Centre name: Louis Preston. Unit title: Strategic management. Table of content Acknowledgement…………………………………………………………………..3 Acknowledgment I would like to take this opportunity to thank Mr. Rangana arachchi for giving me the basic steps the principle on how to do my assignments regarding to strategic management. And also I would like to thank Mr.sanjitha (Training manager) of Colombo
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of businesses in the UK has been implementing the methods and tactics of Customer Relationship Management. Research has showed that adequate use of CRM can impact decidedly on the progress and development of the firm‚ Tesco and Sainsbury both are using loyalty cards and users of those cards don’t much of time shop at different retailers. Responsiveness is the core feature of an effectual Customer Relationship Management‚ and updates send to the users are the mainly solid path of sharing the information
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Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia
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1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality‚ brand loyalty‚ brand associations
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You are the secretary of the Environment Club in school. You have been asked to write an article on the effects of air pollution and suggest ways of solving the problem for your school bulletin. Use the notes given below to write your article. Effects of the air pollution: • deteriorating air quality • health hazards – lung diseases and skin irritations • acid rain – affects agriculture and wildlife Measures to overcome air pollution:
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Research paper Abstract Hospitality management competencies: do faculty and students concur on employability skills? This paper is one in a series of establishing what competencies the various stakeholders (students‚ industry mentors‚ faculty) think are the ideal competencies needed by employees in the hospitality field in places such as hotels‚ food service providers‚ restaurants and lodges‚ compared to those actually displayed by hospitality management students. This particular paper reports
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FOUR SQUARE (42) VALUES OF CUSTOMER RETENTION IN EMERGING MARKET SCENARIO: A NEW PARADIGM Mr.Ch.Trinadha Rao‚ Asst. Professor Miracle School of Management‚ Miracle Educational Society Group of Institutions (Approved by AICTE‚ New Delhi & Affiliated to JNT University‚ Kakinada) Kongavani Palem‚ Bhogapuram‚ Vizianagaram (Dist)-535216‚ Andhra Pradesh‚ India
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CASE #7 ACCRA BEACH HOTEL: BLOCK BUILDING OF CAPACITY & REVENUE MANAGEMENT PRODUCT SERVICE DR. KERK BURBANK DONE BY KEZIE THOMAS September 30‚ 2011 1. What are the key considerations facing the hotel as it reviews the booking request from the WICB? Three concerns that Cherita and the GM should question when reviewing the booking request from the West Indies Cricket Board (WICB) are: i. Whether revenue- Income/Expenses‚ would be good or not ii. The impact on their regular guests‚ i.e. the
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9-606-041 REV: JANUARY 9‚ 2006 FRANCES X. FREI AMY C. EDMONDSON Yum! Brands‚ Inc.: A Corporate Do-Over This culture that we have is our secret weapon. It’s why I think we can recruit the best people in the industry‚ it’s why our turnover is going down‚ it’s why we’re making progress in every aspect of our business. … Every day we go to work‚ trying to build a great‚ powerful culture and build the business around the basic building blocks that we know will drive the business. — David C. Novak
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product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL FRESH juice. Although SME brand is cheaper than well-known brand‚ but we found that consumer is willing to pay at high cost because of the brand. They
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