7 C’s of Customer Retention Checklist 1. Caring Attitude Projecting a caring attitude through: tone of voice use of pleasantries (please‚ thank you) smile projection empathy language (minimal use of industry jargon) taking ownership going the “extra mile” on behalf of customer 2. Customized Practices Definition of customizing: treating customers as individuals at all points of interaction making exceptions to policies/procedures to meet individual customer needs empowering
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CUSTOMER SATISFACTION ON THE PRACTICES OF THE HOTELS/INNS AND RESORTS IN THE FIRST DISTRICT OF ILOCOS SUR A Thesis Proposal Presented to The Faculty of Graduate School University of Northern Philippines Vigan City In Partial Fulfillment of the Requirements for the Degree Master of Business Administration By: VIVENCIO C. PERALTA JR. 2011-2012 CHAPTER 1 THE PROBLEM Introduction Throughout history
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Product differentiation is one of the strategic elements of products marketing. In order to understand that process‚ I chose to focus on skin care products and more particularly on Chanel ’s products. "Gabriele Chanel was born in 1883 in Saumur‚ France. She adopted the name of "Coco" while she briefly worked as a cafe and concert singer from 1905 to 1908. First a mistress of a wealthy military officer then of an English industrialist‚ she drew on the resources of these patrons in setting up a
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Brand Management “Without question‚ branding is a complex management area that deserves study from a variety of different perspectives and academic traditions. By providing a multi-disciplinary approach‚ this textbook provides a welcome and invaluable resource for thoughtful students‚ scholars‚ and practitioners who want to fully understand branding and brand management.” Kevin Lane Keller‚ Tuck School of Business at Dartmouth “At last a book that cuts through the clutter about understanding brand
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THE STANDARD This is the third issue of SA8000‚ an auditable standard for a third-party verification system‚ setting out the voluntary requirements to be met by employers in the workplace‚ including workers’ rights‚ workplace conditions‚ and management systems. The normative elements of this standard are based on national law‚ international human rights norms and the conventions of the ILO. The SA8000 standard can be used along with the SA8000 Guidance Document to assess the compliance of a
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Grope-7 Letter of Transmittal: Mrs. Nowshin Sumiya‚ Faculty Principles of management Amirican international University-Bangladesh. Bonani‚Dhaka. Dear Maam‚ As agreed in our July 18 contract‚ we are submitting the attached report entitled’’ Online hotel reservation systems’’. This report examines the problem of hotel reservation.When we make tour in our country.We also discussed on the hospitality’s of all hotels are not same as the internet views.Also discussed on‚very few of those
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Brand Management Midterm Study Guide January 23‚ 2013 * Inter Brand’s Valuation Approach * The increasing recognition of the value of intangibles came with the continuous increase in the gap between companies’ book values and their stock market valuations‚ as well as sharp increases in premiums above the stock market value that were paid in mergers and acquisitions in the late 1980s. * The brand is a special intangible that in many businesses is the most important asset. This
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CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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time. * This system reduces the manual power. * With the help of this system‚ employee registration process become easy and it take very less time. * This system results in maintains the records of customer and employee. * This system is also help in search the customer and employee quickly. * This system locates the employees who currently work in the company. LIMITATIONS OF SYSTEM * This System cannot Survive After a period & again we have to
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Roy Bryant BUAD 326.003 11/30/2011 Final Exam Assignment Kimpton Hotels’ EarthCare Program‚ case no. 7 1. What are the benefits of Kimpton’s environmental sustainability initiatives? What are its costs? - Kimpton’s environmental sustainability initiatives have proven successful and beneficial both in terms of its environmental and business benefits. Environmental improvement is one of the benefits of diverting waste. Some of the benefits are exemplified in their rollout
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