Albridge Drive Edinburgh EH3 9NZ Dear Sir/Madam‚ Re.: Washing machine supply complaint‚ order 67FS889 On March 16th this year‚ after a visit to your branch on Albridge Drive‚ I ordered a Solaris washing machine type II ZL‚ for delivery to my home address. On March 19th‚ I received a confirmation from you‚ indicating that delivery would take place in the week of March 25th to the 31st. On April 1st‚ the above mentioned washing machine had still not been delivered. On the same day an employee
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Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research
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next six months‚ each of them offered big discounts and gifts (such as TV / audio systems) with the return ticket on different routes. The most profitable and commercially viable routes were the major targets of these price related competitions. The consumer was the ultimate beneficiary and in short time‚ the companies started facing losses due to this price-cutting. Star Airways had so far remained out of this ‘price-war’ and lost its market share on the competitive routes very rapidly. It was able
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Analysis of the factors of Local Responsiveness shows us that the cement industry generally does not have high pressures for localizing their product. These pressures are medium at the most. Even though there can be some noticeable differences in consumer demands from developed and emerging markets‚ e.g. bulk vs. bagged cement‚ these
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inform their respective Faculty Supervisors regarding the progress of work on a continuous basis. 6. Students should feel free to contact their respective Faculty Supervisors for any discussion or difficulty faced during the SIP with prior appointment. 7. After the successful completion of the project‚ students have to prepare a project report (80-100 pages) and are evaluated as per the Evaluation Guidelines. 8. Each student will submit two hard bound copies and a soft copy (on CD) of the Summer Internship
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perspective that much of consumer behaviour resembles action in a play) • Each consumer has lines‚ props and costumes that are necessary to a good performance. Since people act out many different roles they may modify their consumption decisions according the particular play they are in at the times. The criteria that they use to evaluate products and services in one of their roles may be quite different from those used in another role. • Another way of thinking about consumer roles is to consider
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The term green washing denotes the use of false or misleading information concerning green marketing by companies to compel consumers to buy their products on the perception that the company is environmentally friendly. It involves the misleading use of green marketing to endorse a false perception that the company products or policies are environmentally friendly. Green washing has been growing in the recent years mainly due to the increasing demand for green products. Due to increasing
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Spiral sand washing machine installation points are as follows : 1 . The machine body supplied by the company assembled units. After the user receives the machine ‚ equipment should be checked and counted ‚ in order to eliminate problems that may arise during transport . 2 Installation personnel should be familiar with the structure ‚ performance and technical requirements of the product. Understand the necessary procedures and advance the development of a suitable installation
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Unlike these other trends‚ however‚ it appears that skateboarding is here to stay. Q 1. What were some of the key characteristics of Vans’ earliest customers in the 1960’s and 1970’s? What was the public perception of skateboarding at this time? What was Vans’ competitive advantage at this time? What was its value proposition to customers? Answer: A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for makes smoother slides and stronger durability
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Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception Meaning – Perception is a process by which a person select‚ organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention‚ Selective Distortion and Selective Retention. Selective Distortion The tendency for people to interpret most of the information to which they are already believe – means that marketers have
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