RESEARCH PROJECT ON ON “Women attitude towards Lakme products ” Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session – 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. Professor Roll No. MBA/12/10 DEPARTMENT OF MANAGEMENT
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|7 P’s with respect to Domestic and International Market | |International Business | | | |Presented to: Prof. Muralidharan | | | |Presented by: Group no. 1
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LAKME INDIA LIMITED [pic] A COMPARATIVE STUDY CONTENTS 1. Acknowledgement. 2. Management problem. 3. Objectives of the research. 4. Executive Summary. 5. Limitations. 6. Main Chapters a. Introduction of the Companies. b. Data sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix ACKNOWLEDGEMENT We express our heartfelt gratitude to Mr. SANJAY JAIN for
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achieve differentiation based on a marketing approach. Two research questions will respectively examine the three additional P’s of the marketing mix (People‚ Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill the purpose‚ we introduce an extended model of the CRM concept‚ including the three additional P’s. After an analysis‚ it is concluded that the extended model of the CRM concept is actually used as a differentiator. However
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BMKT 600 – Services Marketing Final Exam Structure - Fall Semester 2012 - 2013 Required chapters: 7‚ 8‚ 9‚ 11‚ and 12. Exam Date: Tuesday‚ February 4‚ 2013 Exam Duration: 150 Minutes |Part |Description |Weight | |I. Objective |All lectured material | | |
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Seven Ps "7 Ps" redirects here. For the military adage‚ see 7 Ps (military adage). For other uses‚ see 7P (disambiguation). “Booms and Bitner (1981) describe services as having seven "Ps" [the additional three are: people‚ process‚ physical]‚ an expansion from the accepted four Ps [Product‚ Price‚ Promotion‚ Place] for products.”[1] In marketing‚ the seven Ps refer to the product‚ price‚ promotion‚ place‚ process‚ physical evidence and people that make up the marketing mix. They are an extension
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SRM UNIVERSITY – RAMAPURAM FACULTY OF BUSINESS ADMINISTRATION NAME : S.PRADEEP REG NO : 3511120047 COURSE : MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your
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THE 7 P ’S OF MARKETING MIX 1.INTRODUCTION Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. The marketing mix helps marketing companies to develop better strategies‚ so that the product or service they offer would target their target market accurately. When marketing a product the marketing company should have a unique selling proposition this attracts
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McGraw-Hill‚ 1964. SCHILLER‚ Z. "Make it Simple." Business Week. September 9‚ 1996. SCHULTZ‚ D. F.‚ and P. J. KITCHEN. "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study." Journal of Advertising Research 37‚ 5 (1997): 7-19. STEWART‚ D. "Allocating the Promotional Budget: Revisiting the Advertising and Promotion-to-Sales Ratio." Marketing Intelligence & Planning 14‚ 4 (1996): 34-38. STRANG‚ R. A. The Promotional Planning Process. New York‚ NY: Praeger‚ 1980. WEST‚ D
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Leveraging Lakmé Salon at Lakmé Fashion Week 2012 A Social Media Marketing Case Study by Windchimes Communications The Brief Leverage Lakmé Salon’s collaboration with Lakmé Fashion Week on the digital space Background Lakmé Fashion Week on-ground properties: – Talent Box Preview shows for new designer labels – A Lakmé Studio providing hair‚ makeup and nail services – Team Lakmé Studio- National Experts and Stylists from across the country Lakmé Salon currently has social media
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