International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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products‚ services‚ and messages to each customer. Reducing the rate of customer defection. Increasing the longevity of the customer relationship. Enhancing the growth potential of each customer through “share-of-wallet‚” cross-selling‚ and up-selling. Making low-profit customers more profitable or terminating them. Focusing disproportionate efforts on high-value customers. Source: Marketing Management‚ 12th edition‚ Kotler & Keller 1. Please describe how Pizza Hut improves
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Street‚ Angeles‚ Pampanga Fast Food Chain Greenwich Pizza is one true Filipino pizza chain. It is a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971‚ is now the Philippines biggest pizza chain. We are not just the biggest. We are the Philippines favourite pizza chain. We give you a scrumptious blend of exciting pizza and pasta innovations‚ all prepared for the comfort of
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to be difference from their competitors. Domino’s Pizza is an American pizza restaurant chain founded in 1960.The scale of changes at dominos are
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Pizza Hut vs. Papa John‘s • What is the difference of Business Models between Pizza-hut China and Papa Johns’ China from investigation and your observation? • Papa Johns focuses mainly on dine-in restaurants as Pizza Hut focuses more on delivery service‚ but they also have more and more dine-in places. • Pizza Hut also offers a wider Menu for the costumers‚ e.g. Several rice dishes and more Opportunities for Pizza sorts and extras. • What is advantage and disadvantage of Pizza-Hut’s and Papa
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2002-2003 Level : Peperiksaan Menengah Rendah Ugama (PMRU) School : Sekolah Menengah Ugama Syukuriah Result : 2B‚ 2C‚ 4D‚ 2E 3. Working experience 3.1 Practical training at Majlis Agama Islam Kuala Krai (5/2012 – 7/2012 4. Activity 4.1 Kursus Sehari SMART anjuran KEDA (29 september 2010) 4.2 Seminar Kenali Potensi Diri anjuran Richworks Resources (2010) 4.3 Ad-hoc Training Course Phase 2 anjuran Kolej Universiti
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Choice of organisation Pizza Hut About the organisation Pizza Hut is a restaurant chain which was set up in 1958. During the past five decades‚ Pizza Hut has built a reputation for innovation‚ commitment to quality and delivery of great customer service. The company’s mission statement is to “provide courteous and helpful service on time all the time” together with “offering Team Members opportunities to growth‚ advancement and rewarding career in a fun and safe working environment”. In the
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STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’‚ highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise‚ unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza Hut in the
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Executive Summary Pizza hut is the multinational company which is operating in United States‚ Philippines‚ Malaysia and many others countries. Pizza Hut (corporately known as Pizza Hut‚ Inc.) is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta‚ buffalo wings‚ breadsticks‚ and garlic bread. Pizza Hut is a subsidiary of Yum! Brands‚ Inc. (The world’s largest restaurant company) with approximately 34‚000 restaurants
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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