|7 P’s with respect to Domestic and International Market | |International Business | | | |Presented to: Prof. Muralidharan | | | |Presented by: Group no. 1
Premium Insurance Marketing
Executive Summary: Nowadays‚ the service industry‚ especially banks‚ faces increasing competition. In such environment‚ differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. Two research questions will respectively examine the three additional P’s of the marketing mix (People‚ Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill
Premium Marketing Bank Customer relationship management
BMKT 600 – Services Marketing Final Exam Structure - Fall Semester 2012 - 2013 Required chapters: 7‚ 8‚ 9‚ 11‚ and 12. Exam Date: Tuesday‚ February 4‚ 2013 Exam Duration: 150 Minutes |Part |Description |Weight | |I. Objective |All lectured material | | |
Premium Marketing
Seven Ps "7 Ps" redirects here. For the military adage‚ see 7 Ps (military adage). For other uses‚ see 7P (disambiguation). “Booms and Bitner (1981) describe services as having seven "Ps" [the additional three are: people‚ process‚ physical]‚ an expansion from the accepted four Ps [Product‚ Price‚ Promotion‚ Place] for products.”[1] In marketing‚ the seven Ps refer to the product‚ price‚ promotion‚ place‚ process‚ physical evidence and people that make up the marketing mix. They are an extension
Premium Marketing
MBA “A” sec SUBJECT : MARKETING MANAGEMENT TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring
Premium Marketing Bank Loan
THE 7 P ’S OF MARKETING MIX 1.INTRODUCTION Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. The marketing mix helps marketing companies to develop better strategies‚ so that the product or service they offer would target their target market accurately. When marketing a product the marketing company should have a unique selling proposition this attracts
Premium Marketing
References: UNCTAD Report: Trade and Development Implications of Commodity Exchanges UNCTAD Report: Market access‚ market entry and competitiveness Commission on Trade in Goods and Services‚ and Commodities Allegro Report : hedging commodity risk Report Commodity Futures Market in India : By ICICI Trade Finance Division Trade Finance Infrastructure Development Handbook for Economies in Transition Financing the Agri value chain
Premium Futures contract Commodity market International trade
the value of a product or service is defined through a customer’s perceived value. This includes their subjective opinion of the associated benefits of the product or service compared to its retail cost. This perceived value is also considered relational as it is in direct comparison with their perception of competing products and services. Effective marketing considers 7 main categories; product‚ price‚ place‚ promotion‚ people‚ physical evidence and processes. When all 7 categories are thoroughly
Premium Marketing Customer service Apple Inc.
companies are "primarily engaged in operating‚ maintaining‚ and/or providing access to facilities for the transmission of voice‚ data‚ text‚ sound‚ and video" is known as Telecommunications Industry. Hence‚ Telecom Service Providers are organizations which provide the aforementioned services through the land-line and wireless networks. (http://www.bitpipe.com/tlist/Telecommunications-Industry.html) Goldman Sachs research says‚ "India will overtake US by 2050" and the reasons for these predictions
Premium World Wide Web Telecommunication
value and lifestyle segment of the Indian consumer market. * Headquartered in Mumbai (Bombay)‚ the company operates over 12million square feet of retail space‚ has over 1000 stores across 71cities in India and employs over 30‚000 people. The service marketing mix of Pantaloons – A leading retail store 1. Product: E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business
Premium Pricing Retail companies of India Retailing