TABLE OF CONTENTS Introduction 3 From Coco to Karl - A Legend lives on 3 The 6 P’s 8 Product 8 Price 10 Place 11 Promotion 12 People 13 Positioning 13 Benchmarking 16 SWOT-Analysis 19 Micro economical analysis 19 Macro economical analysis 22 Recommendations 24 Conclusion 25 INTRODUCTION Elegance‚ wealth‚ high class and originality; these are the first words which come to mind‚ when thinking of Chanel. We as a group decided to choose Chanel as our subject‚ because of several reasons and questions
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Wrong Number: Telecom Tricks The telecommunications industry had its own bizarre take on revenue recognition during the boom. From 1997 to 2000‚ Global Crossing took on over $7 billion of debt to lay 1.7 million miles of fiber-optic cable to transport data via the Internet. When completed in summer 2001‚ the network spanned 27 countries and 200 major cities around the globe. The company’s debt load didn’t seem to faze investors—Global Crossing’s market capitalization reached $40 billion in 1999
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the given scenario‚ Heart failure management in Mr. P’s case is complicated due to lack of enough support‚ poly pharmacy‚ depression‚ frequent hospitalization‚ financial problems and incompetent with dietary restrictions. Mr. P and his wife is depressed due to the worsening of his condition and overwhelmed with the stack of medical bills. A multidisciplinary approach of care is required in this scenario. Mr. P is benefited from home health services for managing multi drugs‚ monitoring weight‚ and observing
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executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ services to create exchanges that satisfy individual and organizational goals. (Kotler‚ Keller‚ ‘05) Marketing is a societal process by which individuals and groups obtain what they need and want through creating‚ offering‚ and freely exchanging products and services of value with others. (Kotler) Marketing is getting the right product or service to the right people (target market)‚ at the right time‚ at the right place
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Michael Porter’s five forces Analysis Rivalry among competitors The Indian Telecom industry is comprised of three types of players. The State owned companies‚ private companies and foreign invested companies. Main State owned companies are BSNL and MTNL. Major private Indian owned companies include Tata teleservice‚ Tata Communications‚ Reliance communications. And finally‚ the major foreign invested companies in this sector are Vodafone‚ Idea cellular‚ Bharti Airtel Limited. BSNL Bharath Sanchar
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Service breakdown is the term for situations when customers have expectations of a certain type or level of product or service that are not met by a service provider. What causes customers to become dissatisfied when a product or service fails to meet what the customer wants or needs or does not live up to advertised promises or standards. The tactics you can use to deal with angry customers are be positive‚ acknowledge the customer’s feelings or anger‚ reassure‚ remain objective‚ listen actively;
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1.0 Introduction 7 Eleven or also known as 7-11‚ is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator‚ franchisor‚ and licensor of convenience stores with more than 50‚000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is “marketing-oriented”. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats
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ECONOMIC GROWTH INEQUALITY AND POVERTY IN NIGERIA CHAPTER ONE: INTRODUCTION 1:1 BACKGROUND TO THE STUDY The growth pattern of the Nigerian economy has been quite sluggish over the last two decades. This fact is however connected to the highly increasing level of poverty‚ which is further exacerbated by the pandemic problem of inequality. According to the UNDP Millennium Human Development Report (2001)‚ "Nigerian economy has been suffering from severe and persistent regression since the
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British Telecom is contemplating ways to reduce their 28 billion pounds of debt‚ which has become unmanageable. The Yell holdings groups is a pairing of BT Yellow pages and Yellow Book USA but both firms operate in different economies. While the US company has exceptional growth potential‚ due to the monopolistic nature in the UK‚ there is to be growth and revenue restrictions imposed on the advertising revenue of BT Yellow Pages. By selling the Yell Group division‚ BT could take the estimated
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1: INDIAN SECURITIES MARKET 1.1.a) INTRODUCTION As per Securities Contracts (Regulation) Act‚ 1956 ‚ the term “Securities” include: (1) Shares‚ scrip’s‚ stocks‚ bonds‚ debentures‚ debenture stock or other marketable securities of a like nature in or of any incorporated company or body corporate:(a) Derivatives; (b) Units of any other instrument issued by any collective investment scheme to the investors in such schemes; (c) Security receipt as defined in clause (zg) of section 2 of the
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