INDEX Sr. No. | Topic | Page No | 1 | Introduction | 6 | 2 | Objectives of Study | 20 | 3 | Scope of Study | 21 | 4 | Limitations of Study | 22 | 5 | Research Methodology | 23 | 6 | Data Analysis | 25 | 7 | Findings | 26 | 8 | Suggestions | 55 | 9 | Conclusion | 56 | 10 | Bibliography | 57 | 11 | Annexure A-Questionnaire | 58 | Introduction 1.1 Customer Satisfaction: According to Philip Kotler‚ “satisfaction is a person’s feelings of pressure or disappointment resulting
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[pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return
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INDIAN TELECOM SECTOR: AN OVERVIEW At 110.01 million connections ’ Indian Telecom Industry’ is the fifth largest and fastest growing in the world. The subscriber base has grown by 40% in 2005 and is expected to reach 250 million in 2007. Over the last 3 years‚ two out of every three new telephone connections were wireless. Consequently‚ wireless now accounts for 54.6% of the total telephone subscriber base‚ as compared to only 40% in 2003. Wireless subscriber growth is expected to grow at 2
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A study of the company Apple regarding the 7 P’s of the Marketing Mix 8 September 2010 Contents Introduction......................................................................... 3 Creators/Founders................................................................ 4 Marketing Mix...................................................................... 5 Product.................................................................................. 6 Price....................................
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GLOBE Telecom Inc. SM CITY Iloilo B. Aquino Avenue Mandurriao‚ Iloilo City 5000 TERMINATION OF MOBILE PLAN Account Number: 63735742 Mobile number: 9173109323 _____________________________________________________________________ Good day ! This letter is to authorize Antonette Joy Solinap to terminate my account in my mobile plan with the given mobile number and account number above with immediate effect.
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Role of MIS in Telecom These days each victorious organization has defined business processes and set of rules to ensure that the business related decisions adhere to the standards set by the organization. Management Information System (MIS) plays a significant role in successful definition‚ design‚ development and implementation of the company’s core business processes/systems; as they are supported by state of the art robust Computer Systems/Techniques to ensure NO Data Loss‚ Minimum Down Time
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Stage-1 (Formulation Framework) Industry Analysis: The External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic‚ social‚ cultural‚ demographic‚ environmental‚ political‚ governmental‚ legal‚ technological‚ and competitive information. The EFE matrix consists of five steps process. Five-Step process: • List key external factors (10-20) Opportunities & threats. You have to prepare a list of all external factors
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4p’s PRODUCT The basic definition of product is anything that can be offered to the market to satisfy a want or a need. MRF differentiate itself from the competition‚ on its two pillars of high quality and endurance PLACE 7 plants located in various places in south India 2‚500 outlets in India and exports to over countries in India . It distribution channels include: Factories Division and regional distribution centres Carrying and Forwarding Agents Dealers
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REPORT ON 10 P’S OF MARKETING EXECUTIVE SUMMARY The product launched is HAIR COLOURING BRUSH‚ with refill capability under the name of EASE PRODUCTS COMPANY. The product will be launched at Pune on 25 July and then later at ‚ New Delhi‚ Mumbai‚ Bangalore and Kolkata‚ Chandigarh after a gap of one week. The youth specially is very fond of coloured hair so this product is very useful for them as they don’t have to go to the parlour every
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market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the first company to introduce “deals” within social commerce. In 2004‚ Woot.com was launched offering a deal a day‚ however‚ it was
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