steps in 1989 with the issuance of a licence to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation have subsequently grown exponentially in the past five years. The incentives both from government
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internet-linked PCs. It plays an important role not just in our individual lives but is also a significant contributor to the world economy. In fact‚ the worldwide revenue for the telecommunication industry was estimated to be $3.85 trillion in 2008 where the service revenue alone constituted $1.7 trillion and is expected to touch $2.7 trillion by 2013. An expected 11 percent compound annual growth rate at the end of year 2010 for the world telecomm market further demonstrates the importance and potential of this
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PROJECT REPORT ON “SECTOR ANALYSIS – TELECOM INDUSTRY & A CASE STUDY OF: IDEA CELLULAR LTD.” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) SUBMITTED BY PRAJAKTA M. DIWAN PGDBM - FINANCE BATCH: 2007-09 UNDER THE GUIDANCE OF PROF. V. S. DATE [pic] N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
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The Four P’s of the Marketing Mix Shandalia Whitener American Intercontinental University Abstract This paper discusses the marketing mix. The writer explains the four p’s that make up the marketing mix in order to market a product or service. The writer also applies the marketing mix to a new model smartphone provided by Samsung. The marketing mix reveals what is most important in marketing the product in order for the marketer to make successful decisions for marketing the product. Once
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industry. * Competition exerting pressure on the price level resulting falling in marginal profit in order to sustain profitability & volume * Global organization pushes toward more open and competitive markets create an effect on the telecom industry. * Japan & Hong Kong were
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History of the Telecom Industry • 1851 First operational land lines were laid by the government near Calcutta (seat of British power) • 1881 Telephone service introduced in India • 1883 Merger with the postal system • 1923 Formation of Indian Radio Telegraph Company (IRT) • 1932 Merger of ETC and IRT into the Indian Radio and Cable Communication Company (IRCC) • 1947 Nationalization of all foreign telecommunication companies to form
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specialty involvement with the use of the application. Branding: Mission statement- to provide consumers with a product that allows consumers who own an xbox kinect to utilize hands free convenience in a range of different non gaming aspects. Services: we offer an application that allows consumers to replace traditional peripherals such as key bored mousse and any such wired devices‚ and allow content on your screen to be manipulated through the use of hand gestures and voice control. Specialize:
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Our CRM solution for telecom helps carriers maximize account potential‚ increase customer satisfaction and boost revenues. This is achieved by streamlining processes and consolidating customer defragmented data spread across multiple systems‚ on a single powerful technology platform. CRMnext enables a seamless transformation from a product-centric to a customer-centric organization required to succeed in a competitive market. Background Telecoms continue to face stiff revenue targets spread across
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TELECOM SECTOR IN INDIA August 2012 1. INDUSTRY OVERVIEW 1.1 Introduction The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive‚ while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. In the last two decades
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ACKNOWLEDGEMENTS Primarily thanking ALLAH Almighty for giving us such a bright opportunity to learn and polish our extravagant abilities. TABLE OF CONTENTS ➢ Acknowledgments ➢ Executive Summary ➢ Introduction ➢ History ➢ Market segmentation‚ targeting and positioning ➢ Marketing mix • -Product • -Price • -Place • -Promotion ➢ SWOT analysis ➢ Conclusions ➢ Recommendations
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