EGT1 - Economics and Global Business Applications Course of Study This course supports the assessments for EGT1. The course covers 7 competencies and represents 4 competency units. Introduction Overview You will learn the concepts and tools needed to make optimal decisions such as the following: marginal analysis; supply and demand; competition; anti-trust laws and government regulations; international business environment; international trade; global operations; and cultural sensitivity
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structural reforms. Even though the fixed line market share has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India
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telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today ’s globalised and borderless market‚ quality and productivity are essential for the survival and growth of any organization. Both these factors depend mainly on the attraction
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HISTORY AND PHYSICAL EXAM Patient: T.J. Moreno Patient ID: 110497 DOB: 02/15 Age: 44 Sex: M Room No.: 502 Date of Admission: 10/09/2013 Admitting Physician: Patrick Keathley‚ MD Endocrinology Chief Complaint: Left ankle pain. DETAILS OF PRESENT ILLNESS: This is a 44 year old Hispanic male who I was kindly asked to admit by Dr. Max Hirsch. The patient is status post arthrodesis of the left ankle and has newly diagnosed diabetes and hypertension. PAST MEDICAL HISTORY: Pre-op
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Marketing 1 4 “P”’s of general marketing and the 4 “P”’s of the “sports marketing mix” Traditional four "P"’s of general marketing: Product‚ Price‚ Promotion and Place‚ another four "P"’s are added to sport marketing: Planning‚ Packaging‚ Positioning and Perception. The addition of the four extra elements is called the "sport marketing mix.” Task: In teams of 4-5 members‚ choose a sporting brand (consumer product or service). Consumer product examples: Nike‚ Adidas‚ P&G‚ Visa‚ McDonalds
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* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base‚ which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute‚ but it required huge capital investments. * They outsourced everything and concentrated only on marketing‚ sales and distribution. They redefined the core activities in telecom industry and concentrated
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Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
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elements. FT Press 2007. All Rights Reserved. Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. Ch12.4 Ch12. McKinsey 7S Background • Seven elements are: 1. Structure 2. Strategy 3. Systems 4. Style 5. Staff 6. Skills 7. Shared values FT Press 2007. All Rights Reserved. Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. Ch12.5 Ch12. McKinsey 7S Background: Schematic of the McKinsey 7S Framework. Strategy Systems Structure Shared
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact that
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