is submitted towards the partial fulfillment of 2 – year‚ full time Post Graduate Diploma in Management. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during 15th May to 15 June‚ 2010 in LIC OF INDIA‚ Balotra (Rajasthan) Name & Sign of Faculty Prof. Nupur Mishra Date: Acknowledgment I am hearty grateful to Mrs. Renu Luthra (director). She have always been an invaluable source of inspiration had work‚ sincerity and dedication
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Project report LIC House loans and othe type of policies Submitted By: Raju Somani Life Insurance Corporation Company Brief LIC Housing Finance Ltd. (LICHFL) is one of the largest housing finance companies in India. Almost 93% of the company’s loans are to retail customers and the balance 7% to project developers. The promoter‚ namely LIC of India‚ meets 8% of the total fund requirements
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Long Island City high rises. Detail of 1896 map of Long Island City‚ from the Greater Astoria Historical Society Country United States State New York County Queens City New York City ZIP code 11101-11106‚ 11109‚ 11120 Area code(s) 718‚ 347‚ 917 LIC General Post Office‚ 11101 Gantry cranes in Gantry Plaza State Park on the Long Island City waterfront Long Island City (L.I.C.) is the westernmost neighborhood of the New York City borough of Queens. L.I.C. is notable for its rapid
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7 Key Strategies That You Must Learn From Apple’s Marketing Coming off the heels of yet another successful Apple launch debut‚ it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event?The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy‚ which is that the user doesn’t always know what they want.
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in over 140 countries. As fast-moving consumer goods company‚ P&G successfully use corporate strategy. This deal gave P&G more control power on shelf-space in retailers all over the world. In the other hand‚ P&G focuses on area of social responsibility and environmental sustainability. P&G also Sponsors 2012 London Olympic for emphasizing their environmental sustainability and healthy living ethos.All of these make consumers perceive P&G is a green company.A good reputation help company to be recognized
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PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
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Analyze the Hotel Industry in Porter Five Competitive Forces Dr. David S. Y. Cheng‚ Faculty (Business) Upper Iowa University – Hong Kong Campus ABSTRACT This article is going to discuss the strengths and weaknesses of the Hotel Industry on a global basis and to study the viability of a hotel project‚ taking into account the five competitive forces of Michael Porter’s Model. The main competitive forces and factors within those forces will determine the feasibility and potential profitability in a
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Follower Nicher According to Shaw‚ Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing.‚ there is a framework for marketing strategies. Market introduction strategies "At introduction‚ the marketing strategist has two principle strategies to choose from: penetration or niche" (47). Market growth strategies "In the early growth stage‚ the marketing manager may choose from two additional strategic
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involve partly in global marketing strategy. According to Wright et al (2007)‚ brand name‚ advertised benefit and perceived reputation are three components creating the world wide recognition of global brands. However‚ there is a debate that brand awareness is not enough for multinational corporations to develop global brands (Atilgana et al‚ 2009) because
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TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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