1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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Sector‚ To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise………………………………….... 5
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The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca‚ its cofounder and his family friend Dr. Peter Buck‚ worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport‚ Connecticut‚ in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.’’ Emphasizing the foot-long sandwich‚ and "when you’re hungry‚ make
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1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete ’s Subway in Bridgeport‚ Connecticut. Subway didn ’t start franchising until 1974‚ when its first franchise place situated in Wallingford‚ Connecticut. The international headquarters for Subway Sandwich restaurants and franchises are located in Milford‚ Connecticut ( Retailindustry.about.com ‚ 1965) Presently‚ the SUBWAY® brand is the well-known submarine sandwich
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The 4 P’S of Hooters The first Hooters opened April 1st‚ 1983 in Clearwater‚ Florida. Six fun-loving businessmen with roots in the Midwest and with no experience in the foodservice business were opening doors to a restaurant with an owl logo‚ chicken wings as the featured item‚ and girls in orange shorts. Hooters is running at full speed with restaurants opening throughout the Sunbelt‚ the Rockies‚ the Eastern Seaboard‚ the beautiful Canadian country with expansion plans for the entire U.S.
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Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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intended to deal with the situation and acts as a guideline (Mintzberg‚ 1987). This means that any act done purposefully and carefully to deal with a situation that may exist or may arise. Planning is something that many managers are happy with‚ and it ’s something that comes naturally to us (Mintzberg‚ 1987). As such‚ this is the default‚ automatic approach that we adopt – brainstorming options and planning how to deliver them (Manktelow‚ 2015). Planning is an essential part of the strategy formulation
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Product Levels: Core benefit Core benefit is the fundamental service or benefit that the consumer is really buying. Here‚ in washing machines‚ “Clean clothes” can be called the core benefit. Basic Product Basic product involves adding features‚ benefits to ensure that product offers a differential advantage from the other one’s product in the market. Basic product of any washing machine is the features that get the work of washing clothes done. Expected product Expected product is a set
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4 p’s for cannon . When one talks about canon ones mind is instantly associated with the best high end cameras . The company is committed in taking on the world with sheer determination and new concepts. Creating new ideas and new . It has many competitors and some of them are Nikon‚ Sony‚ Samsung. Product Canon has the bragging rights of of being first in many things like the Rangefinder camera‚ a 10-key Japanese calculator‚ a camera with single lens reflex‚ the AE-1 camera with a microcomputer
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