Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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General Business Description Doctor’s Associates Inc.‚ DBA SUBWAY Overview Basic Information SUBWAY® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI) located in Milford‚ Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so
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Expansion of SUBWAY in China Research Report 1 Table of Contents 1. Cover Page………………………………………………………………………………………………..P.1 2. Table of Contents………………………………………………………………………………………P.2 3. Executive Summary…………………………………………………………………………………..P.3 4. Company Background………………………………………….…………………………………….P.4 5. Situation Analysis……………………………………………………………………….……P.4 to P.7 6. Consumer Behavior Analysis………………………………………………………..….P.7 to P.9 7. SWOT Analysis……………………………..……………………………………..………..P.9 to P.11 8. Competitor
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INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain‚ Fred De Luca‚ started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30‚000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest
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Bone tissue chapter 7 mastering A&P 1. what shape is the patella -sesamoid (short bone) 2. Bones do not have a role in -glycogen production 3.skull-flat bone humerus-long bone ribs-flat bone spine- irrgular bone phalanges-long bone patella-sesamoid short bone tarsals- short 4. yellow bone marrow contains a large percent of? -fat 5. in adults‚ yellow marrow is located? -in the medullary cavity of the long bone 6.osteblast -forms new bone 7.the hardness of bone is
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Table of Contents LETTER OF ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors
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activities‚ and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience‚ which Subway has on various markets around the world‚ proved that the master-franchise methodology is not beneficial for the brand. Master franchise means that when one person or company receives the rights for a franchise‚ he can operate on the territory of the whole country – to organize all training and marketing activities. On the contrary – Subway is using the development-agent method. The
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P 3-7: Use the Internet to locate www.CIA.Gov and www.Amazon.com. Find the privacy and security policies for each. Compare and contrast the use of privacy statements‚ encryption‚ SSL‚ and cookie policies. Amazon Cookies: Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as 1-Click purchasing‚ Recommended for You‚ personalized advertisements on other Web sites (e.g.‚ Amazon Associates with content served
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Summary……………………………………………………………2 1.1 Introduction……………………………………………………………..2 2.0 Situation Analysis……………………………………………………………...3 2.1 Competitive Analysis…………………………………………………...3 2.2 SWOT Analysis………………………………………………………4-6 2.3 P.E.S.T. Analysis………………………………………………………7. 2.4 Five Forces Analysis …………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 3.1 Mission………………………………………………………………..10. 3.2 Core Values and Philosophy…………………………………………..10 3.3 Marketing Objectives………………………………………………….10 4.0 Target Markets……………………………………………………………11-12
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bathing top with a scalloped edge that has a daisy on each scallop. This bathing suit reveals some of her midriff‚ but not bearing her navel. Kennedy (2007) makes a note about bathing suit styles‚ “whereas the 1950’s were all about the bosoms and hips‚ the 1960s focused on the midriff” (p.202). High waist bathing suits were popular in the 50s; revealing part of the midriff but still keeping the navel concealed. This being the 60s and the height of the sexual revolution‚ the bikini had become an extremely
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