Ad Analysis VODAFONE Origination of Vodafone In 2007‚ Vodafone acquired Hutchinson Essar and became known as Vodafone Essar. Later that same year‚ the branding became known as Vodafone. Vodafone is the second largest mobile telecommunications company in the world with networks in over 30 countries. They have partner networks in 40 additional countries. In India‚ Vodafone is the third largest mobile network operator behind Airtel and Reliance Communication. It is location
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of the Hutch to Vodafone transition ad Storyboard of the ad: Cheeka the adorable pug had found a new kennel. So what if the colors around the little dog had changed and the young boy were missing? The mascot that advertising created shook itself vigorously‚ darted in and out of its new identity and really proclaimed to the world its new brand name which had the most effective impact on all the ads viewers. Brand: Vodafone Campaign: Transition of brand name from Hutch to Vodafone Creative Agency:
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VODAFONE MARKETING MIX INDRODUCTION: ESSENTIALS OF MARKETING: games‚ images and information‚ through an icon-driven menu. VODAFONE’S MARKETING MIX: Product: Vodafone live! provides on-the-move information services. Place: Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People
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1.0 Shareholder Value and the Law Under the management of Mannesmann AG‚ Mannesmann was a highly diversified group of companies operating successfully around the globe. It had 130‚860 employees* generating sales of some 23‚265 million euros* in its Engineering‚ Automotive‚ Telecommunications and Tubes sectors. The enterprise had existed for 110 years. Mannesmann’s Engineering and Automotive sectors comprised five world market leaders with their subsidiaries and affiliated companies. Their 89‚832
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Footprints Making a difference one step at a time Vodafone India Annual Sustainability Report 2011-12 Introduction CEO speak About the report Vodafone India at a glance Mission statement Awards Pursuits that are making a difference • Fast Forward • Green building initiative • The ReSolve campaign • Green networks • Data centre • Switching centres • Video conferencing TABLE OF CONTENTS 3 4 5 7 9 10 11 People that are making a difference • Streamlining Human Resource function • Focusing
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P 3-7: Use the Internet to locate www.CIA.Gov and www.Amazon.com. Find the privacy and security policies for each. Compare and contrast the use of privacy statements‚ encryption‚ SSL‚ and cookie policies. Amazon Cookies: Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as 1-Click purchasing‚ Recommended for You‚ personalized advertisements on other Web sites (e.g.‚ Amazon Associates with content served
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VODAFONE STP ANALYSIS STP Segmentation: Vodafone segments its target users by Income‚ Age‚ Service usage‚ Nature of customer‚ life of the service and geographical condition. Income Age: Vodafone segments its end users by segmenting them into “youth” and “adults”. It further categorizes these as college going kids‚ those that have just entered the corporate world and older adults. Service Usage: Vodafone segments its target consumers /users by the kind of service they are looking for. They
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bathing top with a scalloped edge that has a daisy on each scallop. This bathing suit reveals some of her midriff‚ but not bearing her navel. Kennedy (2007) makes a note about bathing suit styles‚ “whereas the 1950’s were all about the bosoms and hips‚ the 1960s focused on the midriff” (p.202). High waist bathing suits were popular in the 50s; revealing part of the midriff but still keeping the navel concealed. This being the 60s and the height of the sexual revolution‚ the bikini had become an extremely
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Vodafone Suggested questions 1. What was the strategic and economic rational for Mannesmann’s acquisition of Organge? Did Mannesmann overpay for Orange? 2. Vodafone AirTouch proposed that each Mannesmann share would receive 53.7 Vodafone AirTouch shares‚ so that in aggregate Mannesmann shareholders would own 47.2% of the equity if the combined firm. a) Describe the stock swap. As of December 17‚ what was the market value of Mannesmann’s contribution to the combined firm? As a Mannesmann shareholder
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Telecom Industry After mergers and acquisitions‚ the top mobile companies are: Egypt-based Mobilink has 32 %market share with 32.3 million subscribers. Norway-based Telenor has 24% market share with 20.893 million users. Ufone‚ associated with the Pakistan Telecom Company Ltd (PTCL)‚ managed and partly owned by UAE-based Etisalat‚ has 19.5 million users. UAE-based Al-Warid has 16.9 million users. China-based Zong has 6.7 million users. According to the latest reports‚ the number of mobile phone
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