elements. FT Press 2007. All Rights Reserved. Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. Ch12.4 Ch12. McKinsey 7S Background • Seven elements are: 1. Structure 2. Strategy 3. Systems 4. Style 5. Staff 6. Skills 7. Shared values FT Press 2007. All Rights Reserved. Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. Ch12.5 Ch12. McKinsey 7S Background: Schematic of the McKinsey 7S Framework. Strategy Systems Structure Shared
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Summary The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points‚ whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry. The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths‚ weaknesses‚ opportunities and threats. This is an aid when looking at the internal and external aspects of the company. Although Vodafone are the biggest
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planning and advertising campaign of Vodafone in Indian telecom industry. Vodafone wanted to not only announce its entry in India but also communicate to its consumers that Hutch will now be known as Vodafone‚ through various outdoor mediums across the nation. The Advertising agency of Hutch and now Vodafone‚ Ogilvy & Mather (O&M)‚ had a two-fold task to achieve: announce the entry of Vodafone into India and highlight the metamorphosis of Hutch into Vodafone. O&M realised that they had a fantastic
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I/ Core Business Vodafone at a glance: Vodafone Group public limited company (plc.) is the world-leading multinational telecommunication company headquartered in London‚ United Kingdom. It is turning global with operations in 31 countries and partner networks in other 40 countries. Vodafone is the world ’s largest mobile telecommunication network company‚ based on revenue of £44.5 billion in 2010 (Vodafone‚ 2010). Based on subscribers‚ it is the world ’s second largest mobile phone operator with
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Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding
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Vodafone In today’s times it is impossible to imagine a world without the use of cellular phones. Mobile or Cellular phones have today gone from being just a prestige buy for some to becoming one of the most essential things that we need in everyday life. But what would mobile phones be without the network service provider? The answer to that question is absolutely no where. They could be used to play games‚ store numbers may be even take photographs but without the service providers they would
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Christos Athens 2010 Vodafone Greece Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc.‚ France Telecom‚ Intracom and Data Bank‚ and was officially renamed to Vodafone in January 2002. In December 1998‚ the company listed its shares in the Athens and London stock exchange‚ while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares. The
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purchasing power allowing it to secure exclusive deals with phone manufacturers. Yet Vodafone is keen to develop its own‚ branded phones in an attempt to break the power of Nokia on the market‚ thus at the same time reducing the firm’s dependence and making its offerings more complete. New Entry In the industry that is highly regulated and protected by significant
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SWOT Analysis Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME)‚ through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue. Enterprises
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HYPERLINK "http://www.amity.edu/default.asp" INCLUDEPICTURE "http://www.amity.edu/Admission/images/amity_logo.gif" \* MERGEFORMATINET PROJECT REPORT On MARKETING STRATEGIES OF VODAFONE SUBMITTED TO: PROF. SWATI MITTAL SUBMITTED BY: PULKIT PUNJ 9999962559 ACKNOWLEDGEMENT It is well-established fact that behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and without whom the project
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