................................................................................................. 4 4.1 The marketing concept 4.2 The marketing mix (product) 4.3 The marketing mix (price) Page ..................................................................................................................................... 5 5.1 The marketing mix (place) 5.2 The marketing mix (promotions) Page .........................................................................................
Premium Marketing
STARHUB • One of the leading fully-integrated info-communication companies of Singapore is StarHub. • This company is completely associated with the operations of telecommunications services. • StarHub Ltd. offers a vast range of communications‚ entertainment and information services to both direct and corporate market consumers. • It delivers the fastest mobile network services in Singapore and also offers multi channel satellite TV services. Besides these services‚ StarHub
Free Mobile phone GSM Motorola
An Introduction to Marketing Mix Marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. The 5P’s of the marketing mix are the following: Product‚ Price‚ Promotion‚ Place and People. To create the right marketing mix‚ businesses have to meet the following conditions: • The product has to have the right features. • Sold at ideal price. • The goods is sell in the right place. • The target group needs to be made
Premium Marketing Sales
Topic: Marketing-(Nike‚ Inc.) Introduction Nike was the Goddess of victory in Greek mythology. In 1978 an athlete runner Philip Knight and his coach‚ Bill Bowerman renamed their small sportswear company as Nike. Since then‚ the business has increased dramatically. At present Nike‚ Inc. has already become a major public traded sportswear and equipment supplier in the United States. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sport equipment
Premium Marketing
The Four Ps Of Marketing While the forms of marketing are almost as varied as the products themselves‚there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account‚due to the influence on consumer purchases are product‚ pricing‚ positioning‚ and placement. What is known in marketing circles as the four
Premium Marketing
Evaluate and determine the marketing mix Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate the ability‚ knowledge and skills
Premium Marketing Strategic management Pricing
of Organizational Planning and Management HUS 643.22 Systems Analysis Comp Unit IV-B Purpose: To discuss the components of the marketing mix‚ outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26‚ 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers
Premium Marketing Marketing plan Strategic management
marketplace: beyond the 4Ps Ronald E. Goldsmith Professor of Marketing‚ College of Business‚ Florida State University‚ Tallahasee‚ Florida‚ USA Keywords At the heart of most presentations of marketing management lies the time-honored concept of the 4Ps ± product‚ price‚ promotion‚ and place ± the Marketing Mix ± that Abstract summarise key decision responsibilities of Theories of marketing management and strategy need to evolve marketing managers (e.g. McDonald and and change to keep pace with
Premium Marketing
Marketing 101 Understanding the Marketing Mix Concept – 4Ps August 5‚ 2014 | Martin | 17 Comments Marketing is simplistically defined as ‘putting the right product in the right place‚ at the right price‚ at the right time.’ Though this sounds like an easy enough proposition‚ a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark‚ a promising product or service can fail completely and end up costing the company substantially
Premium Marketing
into the marketing mix In order to meet the grading criteria for M1 learners need to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. Learners will need to have a thorough understanding of the marketing mix and then be able to apply it to the marketing aims and objectives of their selected organisation. Learners could complete the following activity to help them achieve these criteria. Marketing aims and
Premium Marketing