People and Services Marketing ’People ’ as part of the marketing mix People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment‚ and aspects of the customer experience are altered to meet the ’individual needs ’ of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour‚ vacation or restaurant meal. Remember‚ people buy from people that they like
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MODULE-2 WORKING CAPITAL MANAGEMENT Concept of Working Capital Working capital refers to short-term funds‚ need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital‚ it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital‚ such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working
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DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF
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Category in focus “Iphone 5S” Well it finally happened. The Iphone 5S has arrived and People have been catapulted into the future of mobile technology. A year behind most other countries‚ but catapulted none the less Some fast facts about this category are discussed below Size One Apple product‚ something that even did not existed few years ago‚ has higher sales than everything Microsoft has to offer. In the quarter ended March 31
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7 Daughters 7 Sons Essay The book‚ 7 Daughters 7 Sons by Barbara Cohen‚ Bahija Lovejoy‚ is a good piece of literature. This book is about a girl named Buran‚ who has to live in a far away city to save the lives of her poor family and her sick dad. In this essay‚ I am going to explain why I think this book is a good piece of literature. First‚ I am going to choose a character and explain if it’s a round or flat character. I will explain my opinion with evidence of the book. Next‚ I will be explaining
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PS 241 Professor Lees 10-31-00 Components Of Law In class‚ we broke components of law up into four categories. System of social norms on which laws are based‚ a group empowered to enforce the laws‚ a legitimate system of enforcement‚ and a system for interpreting the law. Throughout this essay I’ll divide up these categories‚ and give examples of each of them. A system of social norms on which laws are based‚ generally determine what is good or bad in a society. Legalization of
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PS I LOVE YOU The movie I chose was P.S. I Love You. To begin with‚ I chose this movie because I have not seen it yet‚ but I have heard from my friends that it was a movie that I cannot miss out on. Reading the captions of the movies‚ it seemed very interesting and as soon as I was done with the movie‚ I gladly found it interesting. P.S. I love you had a unique plot compared to other love movies‚ after reading the synopsis I could automatically relate this movie with Chapter one on “Myth of the
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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I. Problem Definition Colgate-Palmolive (Colgate) needs to determine how Precision should be positioned in the tooth brush market. Colgate must decide what segment of the market to target and how Precision should be marketed to its target market. II. Solution Possibilities Colgate’s objective is to position and market Precision to fully utilize the products potential. To accomplish this objective‚ Colgate must determine what segment Precision should target‚ the super premium niche or the
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PS 111.3 Term Paper Research Questions Due Date: November 23‚ 2011 Please choose ONE question below to answer in an argumentative essay. If you wish to alter or revise any of the topical questions‚ you must speak to Nicole to confirm. Your essay should be typed‚ double spaced‚ using Times New Roman 12 point font and 1” margins. It should be free from grammatical and structural errors‚ and include a bibliography. Your essay should use at least 2 academic sources (beyond your textbook) and use
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