Nike Inc Case Analysis: Nike‚ Inc.: Cost of Capital Monica Mojica FIU Finance 6800 Professor Smith Fall 2011 Table of Contents Problem Statement…………………………………………………………………………… 3 Situation Analysis……………………………………………………………………………... 3 Major Strategic Alternatives…………………………………………………………………...3 Decision Criteria……………………………………………………………………………….. 4 Analysis of Alternatives ………………………………………………………………………
Premium Weighted average cost of capital Stock Stock market
@nikeracing Team NIKE PR Plan IndyCar Racing Hanna McGonigal‚ Courtney Parks‚ Nicholas Stevens‚ Pat Terwilliger‚ & Michael Torres Opportunity Statement Nike has agreed to sign a contract to sponsor an Indy car as part of a two-year investment. Nike believes they have a great relationship with shareholders and customers. However‚ the company would like to improve upon the social relationships with customers. Nike is one of the premier athletic wear
Premium Social media Advertising Mass media
Nike is the leading footwear company in the world. PEST Analysis sums up how the company’s business strategies fare in the macro environmental level. Nike‚ Inc. is an incorporated company that designs‚ develops and markets worldwide athletic footwear‚ apparel‚ equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States‚ Europe‚ Asia Pacific‚ and the Americas. Nike has some 20‚000 retailers
Free Economics Macroeconomics Marketing
the 4p’s on nike! introduction: nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world‚ holding the lion share of 33% of the global market. The company has production facilities in Asia‚ sales facilities in almost 200 countries‚ and customer service and other operational units worldwide. The marketing mix or the 4p’s of marketing are product‚ price‚ place and promotion. Nikes 4p’s are the following: 1. Product Nike offers a wide range
Premium Marketing Pricing Nike, Inc.
Nike- A Brief History Products Sponsorship Some of Nike most notable sponsorship recipients are the likes of: Michael Jordan Cristiano Ronaldo Rafa Nadal Nike’s Innovation In order to stay one step ahead of their rivals‚ Nike has created a lot of new technology which has enabled the company to maintain their place as the most valuable sports brand in the world. Charity Nike Better World Nike aims to become more and more sustainable in an ever changing world where environmental factors
Premium Nike, Inc.
Nike Advertisement Analysis Every day many Americans sit back and watch the world go by‚ dreaming of getting out and reaching their personal ambitions. Although everyone has goals in mind to achieve‚ success depends on the drive he or she has inside. Imagine a shoe that can supplement that motivational drive. The Nike advertisement creates a conceptual situation that a running shoe can take a person anywhere they want. The caption states this running shoe will be there to give you motivation‚ “if
Premium Rhetoric Appeal
E. > 4 Q3 Which brand of shoes do you prefer to buy? A. NIKE B. ADIDDAS C. OTHER (Specify)…………………………………… Q4 Out of the two brands which is your preferred brand for sporting products (other than shoes)? A. Nike B. Adidas Q5 Which brand products are you better informed about? A. ADIDAS B. NIKE C. NONE Q6 If you have visited a retail outlet of Nike and Adidas then which brand’s staff was better informed about the
Premium Nike, Inc. Brand Adidas
selected was Nike. Nike is engaged in the marketing and sales of footwear‚ apparel‚ equipment‚ accessories and much more around the globe. The primary reason I selected this was the company was despite proving itself to be one of the most sustainable businesses in the world. There is quite a significant amount of controversy on just how sustainable some of its business practices truly were in the past. The main controversy being its use of sweatshops to produce its merchandise. Nike is quite possibly
Premium Sustainability Management Strategic management
Nike What are the pros‚cons‚ and associated with nikes core marketing strategy? Nike’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE’S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their
Premium Marketing Marketing strategy Preference
Alexandria Barone English 1101 This Nike advertisement focuses on an obese‚ out of shape young man. It insinuates that greatness can be achieved regardless of where your current baseline resides. For this young man‚ it appears that he is at the infancy stages of a quest for physical fitness. The setting appears to be rural and as he is jogging on a long stretch of desolate road. It is somewhat symbolic of his quest‚ desolate that is. In order for him to achieve his end goal
Premium Professional sports Obesity Advertising