Burberry Target Market Wealthy business owners‚ CEOs and COOs and their spouses Worldly citizens Label and fashion conscious shoppers Celebrities Consumers seeking quality merchandise Younger professional 18-30 SHANGHAI TANG Current Market Segment Upper middle class Professional‚ Managers‚ Executives‚ Businessmen (PMEBs) Age:25-39 especially high-income chinese women between 30-35 Now attract Westerners who are interested in Chinese tradition PMEBs Lifestyle Spendthrifts‚ willing to spend up to
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Assignment 3: Case 7-2 “Carmakers Target Gen Y” International Marketing 505 August 12‚ 2012 1. Explain the strategy behind Asian automakers targeting Gen Y. Asian automakers have sought out to target the Generation Y consumer for many reasons. They have found that high priced gas-guzzlers are not so popular anymore. Gas has not been at an affordable standstill for years. What does this mean to Asian automakers? They have the opportunity to target young US consumers that are looking for
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Accounting rate of return The accounting rate of return (ARR) is a way of comparing the profits you expect to make from an investment to the amount you need to invest. The ARR is normally calculated as the average annual profit you expect over the life of an investment project‚ compared with the average amount of capital invested. For example‚ if a project requires an average investment of £100‚000 and is expected to produce an average annual profit of £15‚000‚ the ARR would be 15 per cent. The
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Understanding Risk and Return 10-1 Introduction Risk is a fundamental component of investing. Risk must be understood and managed. In selecting securities‚ it is important to understand and measure market risk. Then securities can be selected by choosing securities with expected returns that exceed required returns. 10-2 Chapter Objectives To grasp the nature of risk and its sources and to relate risk to investment return To grasp the concepts of required return and expected return and to see
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The most abundance evidence for Haliburton’s targets in "The Clockmaker" is Americans. "The Clockmaker" was written when Nova Scotia had "No capital or markets and with a population which had acquired habits that were not suited for a life of meagre income and sober farming" (Klinck‚ 92-101). Haliburton blamed the Americans for this. One of the reasons he wrote "The Clockmaker" was to enlighten Nova Scotia and the rest of the world about the true heritage and resources of the colony. "The salvation
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Q1] How many adult Heavy users of Indigestion remedies are there in RSA? 3786 000 Q2] What percentage% of Ever users of Indigestion remedies are age 25-34? 23% Q3] Which brand has the younger age profile? Eno or Gaviscon? Explain your answer with reference to the attached datasheet Q3 Answer] Eno‚ as it has highest audience of 895 compared to Gaviscon which is 159. Q4] What is the incidence of Medium consumption of indigestion remedies in the Middle Class (LSM6) 11 Q5] There is above
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Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? Part One 1. Write the claim you will present in your argument essay. The only way to prevent distracted driving is to target the people who it affects most and give them knowledge about what they are doing and the consequences involved in doing so‚ a Public Service Announcement is a great way to inform people about this issue. 2. Write the counterclaim that you will refute in your argument essay. A Public
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Why was Pitt’s 1784 administration not expected to last; and why did it against the odds? There were many factors that threatened William Pitt politically in 1784‚ however‚ equally‚ there were just as many factors that assisted in securing Pitt’s position as Prime Minister. Firstly‚ Pitt‚ at the age of 24‚ had become Great Britain’s youngest Prime Minister ever‚ and consequently was mocked for his youth. A popular rhyme circulated that is was “a sight to make all nations stand
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1. Convert prices to total return (% change in the price) = (Pt – Pt-1) / Pt-1 2. Remove outliers – sort data and remove anything +/- 20% 3. Calculate historical average and historical risk X-BAR = Σx/n Calculate the sum of the total return and divide by the number of observations • Variance = σ2 = Σ(x – x bar) 2 / (n-1) Fix X-BAR‚ double click to apply to all dates‚ get the sum‚ divide by (n-1) Risk = σ = √σ = SQRT(Variance) = standard deviation 4. Average Matrix Excel Options
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WHAT IS IT? Target marketing is simply the practice of identifying and selling to your ideal customers. Many small business owners believe their offerings appeal to “everyone”‚ but the reality is any product or service only has a concentrated appeal to certain types of people. Even mass market products‚ like mobile phones‚ are each designed to target a certain segment of the market‚ whether it is social networking teenagers or busy businesspeople. A business’s market segments can be differentiated
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