LIMITED (HUL) 7 a. Company profile 7 b. Mission 7 c. Principles of the Quality Policy 7 d. Present stature 8 e. Divisions 9 f. Hindustan Lever network 10 g. Exports 11 h. Water 11 i. Corporate Responsibility 12 LUX 13 STUDY OF LUX WITH RESPECT TO 4 P¶s 14 a. Product 14 b. Promotion 16 c. Price««««««««««««««««««««««««««««««« «...22 d. Place 23 SWOT ANALYSIS 24 COMPETITOR ANALYSIS 26 MARKET SEGMENTATION 28 POSITIONING 29 BCG MATRIX 30 ANSOFF MODEL FOR LUX: 31 RECOMMENDATION 32 REFERENCES 33 Introduction
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Critical Evaluation of the Marketing Mix “The Marketing Mix is a combination of Product‚ Price‚ Place and Promotion (The four P’s) that helps increase sales to the target market” (McCarthy‚ 1960 cited in Combe 2006 p126) This systematic tool is more commonly used once a business has decided on its overall competitive marketing strategy. This includes analysing marketing opportunities and selecting a target market. The development of the four P’s to the advantage of a specific business can be
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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Background Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in 1978. Today‚ Aarong’s reach has spread beyond Manikganj to the rest of the country. At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong has more than 488 products in their outlets. They have grown into a thriving international enterprise showcasing ethnic wear to beautiful crafts from silks‚ handloom cotton‚ endi to terracotta‚ bamboo‚ jute and much
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Ford Consumer Marketing Introduction to Ford Ford Motor Company is a century old company that laid the foundation for American auto makers (Wikipedia‚ 2011). Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced. Ford now offers a variety of vehicles from cars and trucks to ambulances‚ buses‚ and tractors. Today‚ consumers have hundreds of options to choose from when selecting a vehicle from any one of
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Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India’s second-largest bank with total assets of Rs. 4‚736.47 billion at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚895 branches and 10‚021 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate
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Questionnaire ------------------------------------------------------12 l Abstract This paper aimed to investigate customer¡¯s reaction for Starbucks Coffee¡¯s reform. Recently‚ to be a company which has huge brand loyalty‚ Starbucks Coffee in China (SCC) held a large-scale reform to reduce the cost‚ rising the merchandise price. And it¡¯s object is to expand it¡¯s large scale cautiously. (http://www.businss.sohu.com) Through an investigation which visit 120customers in the ¡®¡®Starbucks Coffee
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hazelnut dan diisi dengan krim hazelnut dan di luarnya dilapisi oleh cokelat susu dengan kenari dan hazelnut yang dihancurkan. Permen ini mengandung 72 kalori (304 kJ)‚ cokelat ini dijual dengan kotak dan dibungkus dengan bungkusan berwarna emas. Marketing Strategy Di negara-negara berbahasa Inggris yang paling‚ Ferrero telah berkonsentrasi pada iklan coklat Rocher‚ dan membiarkan pengakuan terkait nama brand perusahaan mereka untuk menjual jenis lain coklat Ferrero. Di Inggris dalam seri 1990-an
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Marketing Activity Nestea Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company’s drinks department in the Unites States. It competes with Uniliver/Pepsico’s and more importantly against Lipton Iced Tea. Nestea provides to the consumers a wide variety of "tea products": in regular and diet forms‚ including liquid and powdered tea concentrates and ready-to-drink bottles dispensed by vendor or in a machine (This are the most frequently used). The drink is available
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SAMSUNG‚ AN ORIGINAL AND COMPETITIVE SOCIAL MODEL: THE ROLE OF THE FOUNDER‚ LEE BYUNG-CHULL1 by Rang-Ri PARK 2 Doctor in History Paris-Sorbonne (Paris IV) University Dominique BARJOT Professor of Modern Economic History Paris-Sorbonne (Paris IV) University In 2006‚ the economic value of the Samsung brand stood at 20th place‚ ahead of Dell‚ Apple‚ Philips and Panasonic... 3 Samsung or the “three star” company was established in 1938 by an extraordinary entrepreneur‚ Byung Chull Lee
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