Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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[pic] Assessing the ROI of training [pic] by Clive Shepherd [pic] [pic] If people really are your greatest asset‚ isn’t it time to look at your training programmes as investments in your organisation’s human capital and not just as an expense? In this article‚ Clive Shepherd argues the case for return on investment (ROI) as a primary tool for forecasting and evaluating the benefits of training and explains the steps involved in conducting an ROI analysis. Contents: • Measuring the success
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Application of 7ps in Tourism Vikas Mehta-341 sector Kalpesh chauhan-363 Ankita vyas-303 – Shilan shah-337 • Tourism Products is different from most other products because what is being sold is consumption of an experience rather than a tangible product‚ the product is primarily service based. This means that customer often walks away from the tourism offering with only a memory or experience. 7 P’s of tourism Product Price Physical Evidence Place People Process PRODUCT • In planning its
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INTRODUCTION According to palmer (2004; 576)‚ “the marketing mix refers to the choices available to a company or organization regarding the promotion or marketing of its product or services. Usually this process involves considerations regarding where the marketing will take place‚ the product or service‚ the customers‚ and the best way to carry out the promotion as a whole.” The marketing mix is not based on any theory‚ but on the need for marketing managers to breakdown their decision making into
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Marketing Mix What is the Marketing Mix? Professor E Jerome McCarthy first used the term Marketing Mix in the 1960’s. He suggested that it contained 4 elements‚ which are now commonly referred to as the 4 P’s‚ which are used to describe the position of a product in a marketplace. They are the variables that marketing managers can control in order to best satisfy a customer in a target market. The 4 P’s are: 1. Product The product is the physical product or service that it is offered to the
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marketplace: beyond the 4Ps Ronald E. Goldsmith Professor of Marketing‚ College of Business‚ Florida State University‚ Tallahasee‚ Florida‚ USA Keywords At the heart of most presentations of marketing management lies the time-honored concept of the 4Ps ± product‚ price‚ promotion‚ and place ± the Marketing Mix ± that Abstract summarise key decision responsibilities of Theories of marketing management and strategy need to evolve marketing managers (e.g. McDonald and and change to keep pace with
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Business Ethics & Corporate Governance Identification of Non Market Forces Impacting the Telecom Sector Submitted By: Ankit TELECOM SECTOR The Telecom Sector is going through a phase of phenomenal growth in India and the number of mobile manufacturers has been increasing rapidly‚ particularly in the last one year. The number of homegrown telecom manufacturers has grown up rapidly starting new phase of low cost handsets. starting Companies like Micromax and Maxx mobiles have given tough
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Vodafone is the 22nd best company to work for in the GPTW rankings of 2012. Whereas‚ BSNL/MTNL doesn’t even appear in the list. Flexible & conducive work environment Vodafone makes employees feel included and responsible. It lives by its values of speed‚ simplicity and trust at every step. Employees work with a spirit of camaraderie and have great fun at the workplace. There is good recognition for individual efforts along with a caring and safe work environment. There is enormous pride
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Booming UAE Telecom Sector The UAE’s telecommunication market has shown tremendous growth over the recent past‚ mainly propelled by the government initiatives aimed at the deregulation of the market and introduction of competition. The TRA (Telecommunication Regulatory Authority) remains at the forefront of the success of the country’s telecom sector. It is continuously considering and evaluating ways to further intensify competition in the UAE telecom market. “Booming UAE Telecom Sector” provides
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Marketing mix The largest sector in the UK is currently the food and drink industry‚ which provides employment for over two million people in the areas of production‚ manufacturing and retailing. Tesco is one of the largest food and grocery retailers in the world‚ operating around 4‚300 stores. Product Throughout the years Tesco has diversified its business portfolio in areas such as clothing‚ financial services‚ telecoms‚ car insurance‚ and Internet services. Furthermore‚ Tesco has a wide range
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