"7p s of marketing mix in telecom sector" Essays and Research Papers

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    Basics of Telecom

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    BASICS OF TELECOM TELECOM VERTICALS:- 1. IMPLEMENTATION OF TELECOM SYSTEM & TRANSMISSION SYSTEMS i) BTS(BASE TRANSEIVER SYATEM) ii) ALARM SYSTEM iii) BSC(BASE STATION CONTROLLER) iv) ANTENNA v) VARIOUS CARDS 2. POWER SYSTEM INSTALLATION i) DG(DIESEL GENERATOR) ii) MCB iii) PIU(POWER INTERPHASE UNIT) iv) SMPS v) RECTIFIERS vi) BATTERY BANK(24VOLT‚48VOLT) vii) POWER CARDS 3. OPERATION & MAINTAINANCE FOR TELECOM & INFRA SYSTEMS 4. RF VERTICALS i) RF SURVEY ii) RF PLANNING iii) NETWORK

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    Contents I) INTRODUCTION 3 1. General Introduction 3 2. Market 3 II) MARKETING ENVIRONMENT 4 1. Micro – Environment 4 2. Macro – environment 4 2.1 The Economic Environment 4 2.2 The Cultural Environment 5 2.3 The Natural Environment 6 2.4 The Demographic Environment 7 III) MARKETING MIX 7 1. Target Market 7 2. Price 8 3. Product 8 4. Distribution 9 5. Promotion 10 IV) LESSON 13   I) INTRODUCTION 1. General Introduction Type: Public (NYSE: DIS) Year of establishment: 16/10/1923 Industry: Media and

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    Telecom Strategies

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    Innovation Report Innovation Strategies of Telecom Operators How to retain margins Ref: M12312 – June 2012 Market maturity‚ increased and multi-faceted competition‚ a difficult macroeconomic context and sustained regulatory pressure have an impact on the margins of most operators in advanced economies. This study analyses the initiatives being taken by telecom operators to contain their margins‚ such as: keeping costs under control‚ choosing investments‚ winning over new customers‚ valuation

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    Marketing Mix PRODUCT As a clothing store which is focusing on local designed and European designed clothes‚ our products are going to be high-end‚ fashionable‚ green and unique.  First‚ because the trend of ENVIRONMENTAL PROTECTION develops very fast‚ we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time‚ we are going to use Environmental protection shopping bag in our business and use green

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    Burger King Marketing Mix

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    as master franchises‚ and are responsible for opening new restaurants‚ licensing new third party operators‚ and performing standards oversight of all restaurant locations in these countries; the largest example of a master franchise is Hungry Jack ’s‚ which exclusively owns‚ operates or sub-licenses over 300 restaurants in

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    University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November‚ 2006 Authors: Awan‚ Anam ul Haq Ali‚ Shahzad Supervisor: Gabriel Baffour Awuah 2 ACKNOWLEDGEMENT First of all we are thankful to our almighty creator who bestowed us the courage to complete this work. Then well wishes and

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    Telecom Industry

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    service. It is believed that customer satisfaction brings sales growth‚ and market share. A company can always increase customer satisfaction by lowering its price or increasing its services but this may result in lower profits. Thus the purpose of marketing is to generate customer value profitability. 3 India is on the threshold of a new millennium. India chose for global economy‚ exposing her to

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    Crm in Telecom

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    CUSTOMER RELATIONSHIP MANAGEMENT In TELECOM INDUSTRY 1.INTRODUCTION The most successful companies are those that focus on delivering exceptional customer value through one of three value disciplines‚ while being satisfied with simply meeting industry standards in the other two areas. These disciplines are: Operational excellence‚ Product leadership‚ and Customer intimacy. 1. Operational Excellence Companies attempt to find a combination of price‚ quality and ease of purchase that

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    Telecom Industry

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    Benchmarking: An International Journal Emerald Article: Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh Article information: To cite this document: Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh‚ (2012)‚"Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis"‚ Benchmarking: An International Journal‚ Vol. 19 Iss: 2 pp. 219 - 238 Permanent link to this document: http://dx

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    Warid Telecom

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    PROJECT OUTLINE HISTORY OF WARID TELECOM Al wateen telecom introduces Warid telecom in Pakistan‚ which is a telecom company of Abu Dhabi. They introduce Warid telecom march 2004 in Pakistan and they hired the ceo of the company in June 2004. Mission Statement “Warid Telecom’s stated mission is to be the leader in innovation and services” Company’s Vision "To become the leader in national communications arena with a strong international presence” “To be

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