STARHUB • One of the leading fully-integrated info-communication companies of Singapore is StarHub. • This company is completely associated with the operations of telecommunications services. • StarHub Ltd. offers a vast range of communications‚ entertainment and information services to both direct and corporate market consumers. • It delivers the fastest mobile network services in Singapore and also offers multi channel satellite TV services. Besides these services‚ StarHub
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Row Peterson. Fiedler‚ F. E.‚ 1967. A Theory of leadership Effectiveness. New York: McGraw-Hill. George‚ W. S. A. M. M.‚ 2007. Discover Your Authentic Leadership. Harvard Business Review‚ pp. 1-12. Goleman‚ D.‚ 1995. Emotional Intelligence. New York: Bantam Books. Griffin RW‚ M.‚ 2010. Organisational Behaviour: Managing People and Organisation. 10th ed. Mason‚ OH: South Western. Harter‚ S.‚ 2002. Handbook of Positive Psychology. New York: Oxford University Press.. Judge‚ T. A. et al.‚ 1999. The Big
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the 70’s 80’s and 90’s Computer technology took a great leap in development during the 70’s when schools‚ businesses‚ and universities began to use computers. The 70’s would have to be the beginning of the technology of computers‚ as we know it today. The personal computer became big in the 80’s. Now computers are being updated daily‚ if not hourly. During the 70’s computers and computer use began to become known by everyone. This period was a time for development and improvement. The 70’s was where
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HISTORY Italian executive Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men’s ’power suits’ appeared frequently on the television series Miami Vice.Designer. Born on July 11‚ 1934‚ in Piacenza‚ Italy. With his body-conscious yet understated clothing‚ Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s‚ and
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characterized as a desert climate‚ with wide fluctuations in day and night temperatures. The climate in the Kingdom of Saudi Arabia has resulted in the installation of air conditioning in most domestic and commercial buildings. Sales of air conditioner s reach 2.1 million units per year. The Market The culture in the Kingdom of Saudi Arabia is luxury-driven. The consumer generally has a large purchasing power and tends to buy expensive things. In recent years‚ the culture has grown to a more established
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MODULE: PEOPLE MANAGEMENT – INDIVIDUAL ASSIGNMENT A. LEARNING OUTCOMES 1. Demonstrate knowledge and understanding of the established concepts and practices which shape the management of people in work organizations. 2. Communicate effectively information and arguments‚ principally in written form. B. QUESTIONS Choose ONE (1) of the following questions and write your answer in not more than 1‚500 words. This individual assignment represents 50% of the total marks for this module. Question
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to one of its biggest clients‚ the fault in the television set caused it to explode damaging ABC’s business premises and destroying ABC’s DVD player which was attached to the television set. Fortunately‚ no one was injured. Does ABC have an action(s) against X Ltd for damages? Explain fully. QUESTION Nutt & Bolt Pty Ltd operates a retail hardware store in Caulfield. Mr Nutt and Ms Bolt are the directors. Nutt is the managing director. He manages the retail store‚ while Bolt looks after the
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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What is Marketing? What is marketing? If you were to have asked me that question before I started this class‚ I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven marketing strategy
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