STRENGTHS * Owning of cruise brands‚ tour companies‚ hotels * Forms of entertainment * Competitiveness of the corporation | WEAKNESSES * Safety and security * Environmental safety practices * Overtime pay issue | OPPORTUNITIES * Population * Economy | THREATS * Hurricanes * Lawsuits against the corporation * Competitors | Carnival Corporation & plc was a global cruise company and one of the largest vacation companies in the world. Owning of cruise brands‚ tour companies
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Case study carnival cruise lines:exploiting a sea of global opportunity Background Q&A Take Home Messsage What global forces have contributed to the growth of the cruise-line industry? the change in the competitive environment brought about by the advent of transoceanic airline service increasing discretionary incomes 2\What specific steps have Carnival Cruise Lines taken to benefit from global social changes? : Carnival has adopted many measures as follows Institude very strict security
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The cruise industry is currently going through a period of rapid growth and change. In the past‚ cruising was seen as the preserve of the elderly‚ rich and famous. Today the number of cruise passengers is growing steadily and the industry has introduced products aimed at a wide range of customers‚ including families‚ young people and groups. Prices for many cruise products have fallen as the major tour operators have entered the market. Latest figures from the Passenger Shipping Association (PSA)
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Assignment Title: Tourism Impacts on New Cruise Terminal at Kai Tak TABLE OF CONTENTS 1. Introduction 2. Background 3. Analysis 4. Conclusion 5. References Introduction Hong Kong in Chinese literally translates into “Fragrant Harbour”. Victoria Harbour is the heart and soul of Hong Kong‚ which is famous as being one of the world’s greatest commercial and trading centres. Its natural harbour is capable to support even the largest ships because of its natural depth
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Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480‚ Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy
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cruising on different countries. Some can have a great affect on the ship and the area where the ship docks‚ others can have a negative affect on the cruise area itself and the people who live in and around the ports of call. The first positive impact which I am going to talk about is there are more jobs created by having a port where a big cruise ship comes into. Jobs will be available: • Servicing the port and ship • Jobs in construction – up-dating port facilities‚ ship building and
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Waters Ahead Smooth Sailing is a private company that operates one cruise ship. Smooth Sailing’s purchase of the cruise ship was financed with nonrecourse debt. (Nonrecourse debt is a loan that is secured by a pledge of collateral‚ in this case the cruise ship‚ but for which the borrower is not personally liable. If the borrower defaults‚ the lender can seize the collateral‚ but the lender’s recovery is limited to the collateral.) The cruise ship has its own identifiable cash flows that are largely independent
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MARIPOSA CRUISES Mariposa Cruises has established itself as Canada’s leader in the hospitality cruise industry. Defining itself a guaranteed success‚ at the highest level of service and best possible location there is at the Toronto Habour Waterfronts. Mariposa Cruises envisions that they will give the best dynamic experiences; brining world class level of excellent quality service. Their emphasis on true values is responsibility on the greater community through their actions‚ being a good neighbour
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environmental degradation‚ social integration‚ cultural diffusion‚ development‚ globalization. Table of Contents Abstract 3 Introduction 5 Jamaica’s Hotel Industry 6 Problem with Investors 8 Cruise Tourism 11 Jamaica’s Investment in Cruise Tourism 13 Trelawney as a Capitol City 15 Integrating tourists and social friction 17 Conclusion 19 Abstract Jamaica is a much sought after tourist destination and has a booming tourist industry
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Cunard 175 is promotional campaign used to retrieve and endorse the years of customer service that Cunard Cruises has accustomed. I have written this report in order to denote how the marketing strategies for this campaign has been influenced by previous advertisements and the way they have used their traditional techniques to maintain their typical demographic while simultaneously encouraging new audiences. This report will cover the Cunard 175 marketing techniques as well as drawing upon other
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