2 cos q AF = 1 + 0.7e If you solve then |AF|=1.172 for theta 7p p j( - ) cos q = 0 deg.|AF|=0.309 for theta = 180 deg. It indicates that the incident field is being reflected by the parasitic element. If the length of the parasitic element is greater then the driven element‚ the current on the parasitic element leads the reflector element it acts as reflector. 1 A and 0.7Ð - 1400 A j( - AF = 1 + 0.7e 7p p - ) cos q 9 9 If you solve then |AF|=1.172 for theta = 180 deg.|AF|=0
Premium Antenna Yagi antenna Antennas
up with the new theories? What are these theories about? Why are these researchers calling for change? (Hint: 7Ps‚ 4Cs‚ SAVE‚ etc.) The new theories are the 7P’s and the 4 Cs‚ which is mostly used in service marketing. The 4Cs has two kinds‚ one invented by Lauterborn (consumer‚ cost‚ communication‚ convenience) ‚ the other by Shimizu (commodity‚ cost‚ communication‚ channel) The 7Ps are traced back to the book ‘Million Dollar habits’ by Brian Tracy‚ these add up to the 4Ps that already exist
Premium Marketing
used by maximum number of people. ➢ Price perception of various brands: ➢ 82% thought Black Bird is 7p‚ 18% thought it was at 8p… 76% thought Four Ace was at 8p and 21% thought it was at 7p.3% thought Four Ace was at 10p. ➢ 92% thought Snowax was at 10p ‚ 8% thought it was at 8p. ➢ 10% thought chetak was at 9p‚ 60% thought it was at 8p‚ 30% thought it was at 7p. Percentage of respondents using Black Bird is 31 and Four aces is 20 ‚ Chetak is 4‚ Snowax is 5 . 29% use
Premium Match Sales Trademark
Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
Premium Marketing
Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
Premium Marketing
* To clarify what Blockbuster will achieve ; * A clear segmentation‚ targeting and positioning (STP) strategy; * To indicate your chosen market and how Blockbuster will stand out from the competition; * Proposals for each of the 7Ps; * Your report will explain how you will use or adapt the tools of the marketing mix; * Control and evaluation; * Which will show how you will measure the success of our marketing plan. Notes HMV should be located in UK. You
Premium Marketing Strategic management
Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8 5. Competition Advantage
Premium Marketing
INTRODUCTION This is a report about the marketing 7ps issues of one of the leading fashion houses of Bangladesh‚ Ecstasy Fashion. This company is very famous for its superb quality men’s wear. Quality is the first priority of Ecstasy Fashion. From the begging to the end of this report‚ we have sort out how a company can be successful by performing 7ps marketing activity from the very beginning. HISTORY OF CATS EYE Ecstasy Fashion Accessories‚ Inc. started its operations in 1983‚ exporting
Premium Marketing Customer
org/confproceed/2000/PDFs/00031.PDF Munter‚ M. & Russell‚ L. (2002) Guide to Presentations‚ A Custom Edition Quality Assurance for Distance Learning: a case study at Brunel University‚ British Journal of Educational Technology; Jan2004‚ Vol. 35 Issue 1‚ p5‚ 7p. Retrieved March 9‚ 2005‚ from EBSCO‚ Research Databases‚ ProQuest Education Journal
Premium Education Distance education Educational technology
1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
Premium Marketing Middle class Marketing mix