Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are‚ Carnival‚ P&O Princess (P&OP)‚ RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006‚ with P&O Princess now part of Carnival‚ the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence of MSC Cruises as
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The creativity of people and sustained marketing of companies allowed the passenger liner industry to transform from a pure transport function to an almost pure tourism function into the global cruise line industry that we know today. The main goal of the supply chain‚ sometimes referred to as the value chain‚ is to create value. In an end-customers’ context‚ value is the measure of desire for a product and its related services (1) customer relationship management‚ (2) customer service management
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FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL to achieve
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Pantola‚ Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World’s Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today‚ the line has been an outstanding success. Indeed‚ without it there would have been no Carnival Corporation‚ the largest firm in the cruise business and parent company of Holland America‚ Curnard‚ Princess‚ P&O and several other major lines. Passengers
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stay in a nice hotel room‚ eat fabulous food‚ forget about everything that you need to deal when you are at home. Princess Cruises gives you the opportunity to make your dream come true‚ with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities. The History Princess Cruise is one of the largest cruise lines in the world. They have more than 700‚000 passengers every year and take them to world wide destinations; six continents
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Introduction The cruise industry has been growing between 1990 to 2005‚ recording an expansion of passenger level from 4.4 million to 13.9 million.1 The growth has led to cruise industries to build larger and diversified ships‚ and to provide more local ports‚ destinations and new on-board or on-shore activities that match demands of consumers.2 In order to cope with the global trend and become a leading regional cruise hub‚ the Kai Tak Cruise Terminal was built in May 2010 and
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Pollution Caused by Cruise Ships James Tapp Business Ethics‚ BUAD 5304 Cruise ships and the industry as a whole are vital to the economic stability of the local port cities in which they dock at daily. These ships carry up to 3‚000 passengers who spend enormous amounts of money at tourist locations around the world. It is estimated that millions of dollars are generated and placed into the tourism markets annually. This is great news for local communities that depend on the cruise ship industry
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The Cruise Ship Industry Carlene Shaw Northern Caribbean University Tour209: Caribbean Tourism and Travel Ms. Murihead Question 2 1. (a) Critically evaluate the impacts that the cruise ship industry has on destinations. (b) Suggest recommendations that can be used to minimize or mitigate the problems Identified in question 2a.
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The Disney’s cruise line has many strength and most of those strengths are attributed to the brand name and image that Disney has created over the years. Walt Disney was ranked 7th in the top 50 Global Brand ranking of the “Weekly Business Magazine.” The Disney Company has entered many different market niches over the years. These market segments are utilized very well in the Disney cruise. The company is the second largest entertainment and media corporation around the globe. The characters
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Since the Kai Tak Cruise Terminal opened‚ cruise tourism has been developed rapidly. In 2017‚ the number of ship calls attains about 250 while passenger throughput attains 850000 (“Speech by‚” 2017). Recently‚ World Dream launched homeport in Hong Kong. By developing cruise tourism‚ is there any impacts affect Hong Kong and the region? For economic aspect‚ Hong Kong and the region can be benefited from cruise tourism. With increasing number of cruise tourists‚ it brings economic benefit to the
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