12-05 Carnival Cruise Lines: Wreck of the Costa Concordia “The boat started shaking. The noise – there was panic‚ like in a film‚ dishes crashing to the floor‚ people running‚ people falling down the stairs.” – survivor Fulvio Rocci 1 The Crisis At 4:00 p.m. on the evening of January 13‚ 2012‚ the Costa Concordia set sail from Rome‚ Italy for a seven-day cruise as it did every week. The ship was due to arrive in Savona‚ Italy the next day. Around 9:15 p.m.‚ the ship took a five mile detour to pass
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Celebrity Cruises was founded in 1989 by the Chandris Group‚ a Greek company originally in the shipping business. In 1997‚ the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises‚ Azamara Club Cruises‚ Pullmantur
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ENGL-1005 18 September 2014 My First Cruise Like it was yesterday I remember my first vacation on a cruise. My Dad and I went on a three- day long cruise to The Bahamas. I had never been on a cruise‚ so it was a new experience for me. We needed to be in Tampa for our departure‚ so we drove the two hours from Orlando‚ Florida to Fort Lauderdale‚ Florida. My Dad and I used this time to talk‚ make plans for the trip and think about our upcoming adventures on the cruise. We left while the sun was fully up
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In modern designs‚ the cruise control may need to be turned on before use — in some designs it is always "on" but not always enabled‚ others have a separate "on/off" switch‚ while still others just have an "on" switch that must be pressed after the vehicle has been started. Most designs have buttons for "set"‚ "resume"‚ "accelerate"‚ and "coast" functions. Some also have a "cancel" button. Alternatively‚ depressing the brake or clutch pedal will disable the system so the driver can change the speed
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Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen
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Markets they cater: Carnival Cruise Lines is the largest cruise corporation in the world right now Their ships are spread around the world in the following nations; North America‚ UK‚ Germany‚ New Zealand‚ Australia‚ Spain and Brazil although a majority of their business comes from the North American Market. In its advertising Carnival specifically targets young and often first time cruisers. In doing so the carnival cruise line has been able to brand itself as a “fun” cruise catering to those looking
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consider the rewards of a cruise vacation. As opposed to just staying at the resort you are visiting‚ you could be visiting a different country almost every day. Even with time restrictions while in ports of call‚ cruiseship vacations are fun and educational because you can visit four countries in seven days. From weekend getaways to world cruises‚ there is a cruise available that will fit within your vacation schedule. Although the three and four day “getaway cruises” are very popular‚ the
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like to stay on a cruise ship for seven days. It amazes me that over a thousand people can board a ship to be brought to other countries. I got to have the experience of going on a cruise for vacation‚ not once‚ but three times. After experiencing cruises it is now my favor place to be. For me‚ it is the mixture of relaxing by the pool and excitement of events that makes it significant. On the morning we leave for vacation‚ I get out of bed‚ excited to embark on my seven day cruise to Cozumel‚ Grand
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Marketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary ……………………………………………………………………………..2 1.0 Introduction ………………………………………………………………………………….2 2.0 Situational Analysis …………………………………………………………………………2 2.1 Internal ………………………………………………………………………………2 2.1.1 Organization Analysis …………………………………………………….3 2.1.2
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extended run as Big Kahuna of the cruise world. The assets of its parent company‚ Carnival Corporation‚ are enormous and growing: In addition to its own fleet of 20 ships‚ Carnival Corp. holds full ownership of Cunard‚ Seabourn‚ Costa‚ Windstar‚ and Holland America Line -- all told‚ more than 50% of the North American cruise industry. And‚ in April 2003‚ Carnival beat out Royal Caribbean to acquire P&O Princess‚ adding yet another major cruise brand to its cruise dynasty. When all is said and done
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