UNIT I Catering Management Introduction Introduction to Catering Whenever people gather together for several hours‚ they’re going to require food and beverages. At business meetings‚ coffee‚ tea‚ and bottled water—at the very least—are made available for attendees. Celebratory occasions such as weddings‚ birthday parties‚ corporate gatherings and anniversaries call for special food and drink to complete the festivities. These are all prime occasions for catering. From a meal in a prestigious
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Service Marketing Management Introduction For this assignment I will be choosing a service organisation‚ with reference evaluating the service processes‚ service people and resource utilisation and how these approaches can possibly lead Starbucks to success. My evaluation of service processes‚ service people and resource utilisation will be appraised with references to purpose and limitation with regard to how the effective management of these areas will lead the organisation to success. Service
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Case Study Consulting has been engaged by Green Lantern‚ a leading battery manufacturer globally who has recently entered India‚ to review their small but growing distribution network for auto batteries and improvise it for increasing their market share in India. ----------------------------------------------------------------------------------------------------------------------------------------------------------- Input: Exhibit A As India strengthens its position to emerge as a global automotive
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M. (1998) Marketing: Managerial Foundations. Australia: Macmillan Publishers Australia PTY LTD Doyle‚ P.‚ and Stern‚ P. (2006) Marketing Management and Strategy. 4th edn. England: Pearson Education Limited Etzel‚ M. J.‚ Walker‚ B. J.‚ and Stanton‚ W. J. (2004) Marketing. 13th edn. New York:McGraw Hill Homburg‚ C.‚ Kuester‚ S.‚ and Krohmer‚ H. Marketing Management: (2009) A Contemporary Perspective. UK: McGrow Hill Higher Education
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Service Strategy McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies‚ Inc. All rights reserved. Learning Objectives Formulate a strategic service vision. Discuss the competitive environment of services. Describe how a service competes using the three generic service strategies. Explain what is meant by qualifiers‚ service winners‚ and service losers. Discuss the competitive role of information in services. Explain the concept of the virtual value chain and its role in service
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different industry sectors and in different countries will vary‚ but the chapter will help you to understand the basics and provide you with a foundation and further details of where to pursue particular issues in more depth. Food and Beverage Management Chapter objectives After working through this chapter you should be able to: ● ● ● ● ● ● ● Understand a range of trends affecting the food and beverage manager. Identify the possible influence of the media on consumer behaviour.
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Program & Batch: | PGDM-2012-14 | Term: | V | Course Name: | Service Operations Management | Name of the faculty: | G.D.Sardana | Topic/ Title : | Compare the operational models to create service quality McDonalds‚ Dominos‚ Sub-Way | Original or Revised Write-up: | Original | Group Number: | 2 | Contact No. and email of Group Coordinator: | 7503139250 and praveen7488@gmail.com | Group Members: | Sl. | Roll No. | Name | | 1 | 12 FN - 058 | Himika Chaudhary | | 2 | 12FN-074
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What is service operation management? Covers the activities‚ decisions and responsibilities of operations managers in service organizations Responsible for: Service operation some of organizations resources (equipments‚ materials‚ staff‚ technology‚ whatever account 4 large proportion of organization’s total assets) customers(clients‚ patients) ‘processing’ their customers goods and services delivered to customers • From the customers’ perspective‚ service is the combination of the customers’
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Service Line Management Task 1 In order for a company to continue to grow and expand‚ it must have a need for additional services and customer satisfaction. To focus on patient care‚ one must engage in property development. There are multiple ways this can be accomplished. To begin‚ this writer will focus on the advantages and disadvantages of building‚ buying‚ or leasing property to establish a new orthopedic service line. First‚ the concept of building a Physical Therapy center should be considered
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CPA EXAM MULTIPLE CHOICE QUESTIONS - Introduction to Auditing 1. Auditing standards differ from auditing procedures in that procedures relate to a) Measure of performance. b) Audit principles. c) Acts to be performed. d) Audit judgments. 2. The independent auditor of 1900 differs from the auditor of today in that the 1900 auditor was more concerned with the a) Validity of the income statement. b) Determination of fair presentation of financial statements. c) Improvement of accounting systems. d)
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