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    Narendrababu B V. A.S.Chandru Sustainability Issues in Indian Corporate Abstract: My Research paper is about the sustainability of Chocolate companies in India and their CSR activities. I have analyzed some of the companies like AMUL‚ CADBURY and NESTLE and explained how they are sustaining in this market despite having huge competition from other brands including Indian as well as Foreign chocolate companies. What is Sustainability? To put it in simple words it is “The Ability to Sustain”

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    Brand Equity Measurement

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    Project Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible

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    Brand Architecture

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    another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product brand - For example‚ Procter & Gamble’s Pampers or Unilever’s Dove. Brand Architecture • Corporate brand‚ umbrella brand‚ and family brand – • Corporate branding is the practice of using a company’s name as

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    Is consumer culture destroying cultural difference around the World? In recent global affairs it appears there’s no question that any sombre theory in contemporary society cannot ignore the importance of consumption. The World Wide Web is an emblematic example of how the global society has accessed the modern world (Ritzer‚ 2001). Globalisation had been described as the “worldwide diffusion of practices‚ expansion of relations across continents‚ organisation of social life on a global scale

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    Health, Food, and Driks

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    MARKET: GLAXOSMITHKLINE CADBURY HEINZ NESTLE AMUL GLAXOSMITHKLINE BRANDS: - It manufactures and market the products like: - BOOST‚ HORLICKS‚ MALTOVA‚ and VIVA which occupy most of the market share. Products/Properties | BOOST | HORLICKS | Target market | 8-14 year old boys | Children between the age group of 8-14 | Market positioning | A convenient way to increase your intake of protein‚ nutrients and calories. | pleasurable nourishment drink | CADBURY: BOURN VITA Target market:

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    Nutella

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    buy because you want to try or feel again the taste. * When the customers want to raise his or her mood. * Customers buy Nutella because it`s his or her personal habit to choose Nutella like a kind of sweet. 3. Competitors | Nutella | Cadbury | Philadelphia Milka | Speculoos | Product | | | | | Since | 1946 | 1824 | 2012 | 1932 | Where | Italia | England | Switzerland - America | Belgium | Competitive advantage | Market leader | Products quality | Healthy spread | OriginalIty

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    The Chosen One

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    nature of science The nature of science can be found in its process as a mode of discovery . Science ‚ like most fields of study ‚ is basically still just a process of understanding reality and the environment . As a process of understanding ‚ it necessarily involves guesses and conjectures (McComas 1996 . As William McComas states ‚ it is a myth to think that the scientific method is purely scientific just as it is flawed to consider a hypothesis as an educated guess (McComas ‚ 1996 . Science

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    Algebra Rmo

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    such that x4 + ax3 + bx2 + ax + 1 = 0 has at least one real root. 11. If x and y are positive real numbers such that ￿ ￿ (x + x2 + 1)(y + y 2 + 1) = 2011‚ find the minimum possible value of x + y. 12. Let p ≥ 5 be a prime number. Prove that 43 divides 7p − 6p − 1. 2

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    Parle: New Brand Launch

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    Variants of Central fresh by Wrigley. On the other hand non chewing gum based mint candies like Polo from Wrigley‚ Minto-Fresh from ITC‚ Cloro-Mint‚ Halls and its variants have further increased the options for consumers. The same market forced HLL and Cadbury‚ Parry‚ Candico and Joyco to shrink or move out of the market. With this market chaos four categories have emerged: Mint based candies with brands like Polo‚ Halls‚ Minto-Fresh; Milk and Chocolate toffees with brands like Nestle Éclairs and Kismi;

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    Kraft Foods

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    • The Beginning and Growth of Kraft Foods - The year was 1903‚ the horse and wagon was hired‚ the lad of cheese which had been purchased‚ and the entire enterprise was started on $65 capital. - The driver was James L. Kraft‚ and J.L and his horse Paddy are the historic “co-founders” of Kraft Foods‚ now a division of National Dairy Products Corporation. - In the beginning‚ J.L drove to the market early each morning and selected the best cheeses available‚ which he then peddled to the

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