TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES AT CAVITE C.Q.T. AVENUE‚ SALAWAG‚ DASMARIÑAS‚ CAVITE NARRATIVE REPORT ON THE SUPERVISED INDUSTRIALTRAINING(SIT) RECELYN D. PILAR. ELECTRONICS ENGINEERING TECHNOLOGY(ESET) ENOMOTO PHILIPPINES MANUFACTURING INDUSTRY GATEWAY BUSINESS PARK JAVALERA‚ GENERAL TRIAS‚ CAVITE NOVEMBER 05‚2013 TO JANUARY 2014 I. INTRODUCTION Supervised industrial training is one method by which students is given a chance
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of incentives offered‚ payment and delivery of product‚ the edge of their product and within the proper time frame. My paper intends to describe how Amazon.com uses the marketing mix to ensure an ideal environment for consumers‚ and displays how the 7ps are implemented. Amazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 years this organization has become a fortune with 500 companies that have dominated the e-commerce market which has displayed unique growth
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level of satisfaction on components of SERVQUAL model and marketing mix (7Ps) with regard to Thailand’s hotel industry. The study used quantitative research method. Questionnaire survey was the tool used to collect primary data from 400 guests of hotels in CBD zone in Bangkok. The study found impressive results for the Thai hotel sector. Overall‚ international tourists are satisfied with all components of SERVQUAL and 7Ps. They are satisfied with price of services‚ hotel’sproduct (reputation
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2 cos q AF = 1 + 0.7e If you solve then |AF|=1.172 for theta 7p p j( - ) cos q = 0 deg.|AF|=0.309 for theta = 180 deg. It indicates that the incident field is being reflected by the parasitic element. If the length of the parasitic element is greater then the driven element‚ the current on the parasitic element leads the reflector element it acts as reflector. 1 A and 0.7Ð - 1400 A j( - AF = 1 + 0.7e 7p p - ) cos q 9 9 If you solve then |AF|=1.172 for theta = 180 deg.|AF|=0
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up with the new theories? What are these theories about? Why are these researchers calling for change? (Hint: 7Ps‚ 4Cs‚ SAVE‚ etc.) The new theories are the 7P’s and the 4 Cs‚ which is mostly used in service marketing. The 4Cs has two kinds‚ one invented by Lauterborn (consumer‚ cost‚ communication‚ convenience) ‚ the other by Shimizu (commodity‚ cost‚ communication‚ channel) The 7Ps are traced back to the book ‘Million Dollar habits’ by Brian Tracy‚ these add up to the 4Ps that already exist
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used by maximum number of people. ➢ Price perception of various brands: ➢ 82% thought Black Bird is 7p‚ 18% thought it was at 8p… 76% thought Four Ace was at 8p and 21% thought it was at 7p.3% thought Four Ace was at 10p. ➢ 92% thought Snowax was at 10p ‚ 8% thought it was at 8p. ➢ 10% thought chetak was at 9p‚ 60% thought it was at 8p‚ 30% thought it was at 7p. Percentage of respondents using Black Bird is 31 and Four aces is 20 ‚ Chetak is 4‚ Snowax is 5 . 29% use
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Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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* To clarify what Blockbuster will achieve ; * A clear segmentation‚ targeting and positioning (STP) strategy; * To indicate your chosen market and how Blockbuster will stand out from the competition; * Proposals for each of the 7Ps; * Your report will explain how you will use or adapt the tools of the marketing mix; * Control and evaluation; * Which will show how you will measure the success of our marketing plan. Notes HMV should be located in UK. You
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Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8 5. Competition Advantage
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