in the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider‚ providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low‚ and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states‚ including Mexico‚ Puerto Rico‚ and the Caribbean. Up until 2007‚ when David Barger took over‚ Neeleman made Jet Blue prosperous
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Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today ’s competitive marketplace‚ all firms are seeking ways to improve their overall performance. One such method of improvement‚ recently adopted by many firms‚ is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis‚ managers determine the firm ’s critical processes and outputs‚ baseline those processes‚ then compare the performance of each
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American Airlines – US Airways Merger Executive Summary The big news of the past few weeks in the travel field was the proposed and almost completed merger of AMR‚ the parent of American Airlines and US Airways. The merger creates the world’s biggest airline in the world. The recent injunction filed by the US Attorney General with the backing of the Government created a problem for the Airlines put a big question mark on whether the deal will go through or not. This white paper refutes the points
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Changing the Culture at British Airways 1. Problems you identified from the case Macro: The first problem changing the culture at British Airways was the merger of the BOAC and BEA. In 1971‚ the Civil Aviation Act became law and the board was to control policy over British Airways but both BOAC and BEA remained autonomous‚ each with its own chairman‚ board‚ and chief executive. This caused a split within British Airways throughout the 1970s and in the mid-1980. The second problem BA faced was
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explore how information systems helps organisations to make decisions at different levels to achieve set objectives and strategic advantages over competitors .The team carried out research and debate on various companies‚ and agreed to focus on British Airways. Through literature we found out‚ that BA is amongst the busiest premium international airlines worldwide‚ BA operates mainly from Heathrow‚ London city and Gatwick airports and flies over 35million people to more than 300 cities and freights an average
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References: 1. Access Intelligence (2008)‚ “Industry poised for more stability says Unisys”‚ Regional Aviation News‚ Feb 18‚ 2008. Retrieved from Expanded Academic ASAP‚ 19 Sept. 2008. 2. Dodds‚ B. (2007)‚ “JetBlue Airways: Service quality as a competitive advantage”‚ Journal of Business Case Studies – Fourth quarter 2007‚ Vol.3 No. 4‚ pp. 33-43. 3. Flourish‚ T. and Dostaler‚ I. (2007)‚ “Strategic management as a key to educating the new aviation professional”‚ International
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British Airways plc‚ widely recognised as the largest airline of the United Kingdom‚ has very recently signed an agreement with the Spanish airline‚ Iberia‚ for the merger of the two organisations. The merger agreement‚ when complete‚ will result in the formation of the world’s sixth largest airline‚ in terms of revenues. In Europe the merged airline will rank third in the pecking order‚ behind Air France-KLM and Lufthansa. The new company‚ valued at USD 7.5 billion‚ will be known as the International
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Resources They formulated an operating strategy that had produced the lowest cost per available seat mile of any major US Airline in 2001 – 6.98 cents versus industry average of 10.08 cents. With its strong capital base‚ Jet Blue was able to acquire a fleet of new airbus A320 aircraft. Jet Blue’s fleet is not only reliable and fuel efficient than other airline fleets‚ but also attended greater “economies of scale”. Employees Strong people on top management‚ several JetBlue executives are former employees
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Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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Rathan Marilyn R. Kaplan‚ Ph.D. Strategic Management 6 March 2013 Comparative Analysis: JetBlue VS Southwest This case is a report that compares the financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity. The
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