Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic‚ political‚ social‚ ecological‚ technological‚ International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: Beliefs
Premium KFC Fast food Strategic management
spices were born. In 1957 Kentucky fried Chicken used to be sold in buckets. In1966 The Kentucky Fried Chicken Corporation goes public. In 2002 the tricon global Restaurant Inc which owned KFC changed its name to YUM! Brands.INC In 2006 KFC serves customers in over 1 billion dinners in 80 countries worldwide. (KFC corporation‚ 2010) BRANDING AND BRAND DIAMOND: DEFINITION OF A BRAND:” An identifying symbol‚ words‚ or mark that distinguishes a product or company from its competitors. Usually
Premium Brand KFC Fast food
CONTROL OF FOOD QUALITY IN KFC In theory an employer must eliminate risks‚ or if not control them to the fullest extent possible. In the fast food industry there are certain regulations that are intended to eliminate the risk of bad food quality but these regulations do not eliminate the ability of a fast food outlet to produce food that is harmful to those who consume it. For example the Food Act (2003) and the Food Regulation Act (2004)‚ that cover issues such as food standards and handling
Premium Management Hazard Analysis and Critical Control Points Fast food restaurant
KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent
Premium Fast food restaurant Fast food KFC
Objective Introduction: KFC Corporation‚ also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants known all over the World since 1952‚ however the history of the company goes back to 1930. “KFC” is serving more than 12 million customers in 109 countries throughout the world every day. Company is actively franchising across the World during 58 years[1]. Loyal customers can find their favorite restaurant in almost every developed country across the Globe. “KFC” established strong
Premium United Arab Emirates KFC Product management
Table of Content Page 1.0 KFC Background……………………………..…………………......… 3 2.0 KFC Current Concept and Practice ………...……………………...….. 3 3.0 KFC Marketing Mix (7Ps) ………………………………..……..…….. 4 3.1 Product and Service ……………….………………………………… 4 3.2 Price………………………………………………………..………… 4-5 3.3 Place…….………………………….………………………………… 5 3.4 Promotion.……………………………………………………………
Premium Fast food Hamburger Marketing
[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
Free Fast food KFC Fast food restaurant
KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
Premium Animal rights Fast food KFC
food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
Premium Fast food Fast food restaurant Nutrition
I. Information 1. Introduction There is basic information we should be known about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company
Premium KFC Fast food Fast food restaurant