Ref: Marketing 1.0 Introduction 1.1 The major intention of this report is to gain an understanding of how the two companies achieve their marketing corporate objectives through a comparison of two different companies based on their marketing mix. 1.2 The two companies that will be based on this report are Christian Dior and its competitor Chanel. Both companies are in the fashion industry. They are the top fashion brands to be known throughout the world. 1.3 The marketing mix includes
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producers of quality reports for your business. Specific area of your business. Any unknown problem that you may face in your organization but you don’t know about that. Our consultancy will boost up your business it is guaranteed. STRATEGIC MARKETING (Pepsi) Presented to: Sir Jawad Saleem Presented by: Hassan Askari 072118 Haris Farooq 072116 Saima Razzaq 072124 Qura-Tul-Ain 072109 Date: 28-11-2008 ACKNOWLEDGEMENT We owe our gratitude to Allah Almighty whose shower of blessings and
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Brand Overview Christian Dior — the magical name that for forty-seven years now has been synonymous the world over with the enchantment of French fashion‚ elegance and style is a luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world’s largest luxury group.. Regardless of the intrinsically fleeting nature of this creative sphere and the endless cycle of seasonal collections‚ the House of Christian Dior has somehow withstood
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Women all over the world have been embraced with Christian Dior ’s "New Look" which has changed fashion in many ways for the better. Christian Dior was born was born on January 21‚ 1905 in Granville‚ Normandy. When Christian was young‚ he and his family‚ that consisted of‚ Madeline and Maurice Dior his parents‚ and his four siblings‚ lived in Paris‚ France. The family also had a home in Granville on the coast near St. Malo‚ where they would often vacation to during the holiday. Here they would help
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Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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Christian Dior The Dior Couture fashion house was founded in 1946 by the French designer Christian Dior. Dior was the most influential designer in the 1950’s and held his first couture fashion show on 12th February 1947. The collection consisted of a range of luxurious clothes‚ soft shoulders‚ narrow waists and full flowing skirts. This was to be named the New Look. (Fig 1) ‘The New Look’ 1950’s The New Look was a new concept on life for the post-war era. Dior was correct to assume people
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Christian Dior (1905-1957) Christian Dior was born in 1905 in the small French coastal town of Granville‚ the son of a wealthy fertilizer manufacturer. His family had high hopes that the young Christian would become a diplomat. However‚ Dior was artistic and when he left school in 1928 he received money from his father to open a small art gallery. His gallery sold art by the likes of Pablo Picasso but after a financial blow his father lost control of his company and the young Dior was forced to
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They were faced against Christian Dior and The New Look of 1947. As he brought out the infamous hourglass figure on to runways‚ it sparked a fire in pop culture. The look gave women around the world femininity and featured their cinched waist‚ accented bust and fulllength pleated skirt. With the launch of Dior’s first collection‚ in February 1947‚ he turned the fashion world upside down with a bold stroke. Christian Dior (19051957) founder of Dior Company‚ commonly known f
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Patricia Al-Masri 201004181 Figure 1 Christian Dior fixing the dress he designed on a model. Figure 1 Christian Dior fixing the dress he designed on a model. On February 2‚ 1947‚ Christian Dior launched his first fashion collection for Spring/Summer 1947‚ “Carolle”‚ thus putting an end to the wartime styles that had dominated the fashion world ever since 1939. The new collection went down in the fashion history and got to be known by the name of the “New Look”. During World War II
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| A REPORT ON CHRISTIAN DIOR | STUDENT NO:200912051 | | | | AKNOWLEDGEMENT I would like to say thank you everyone who helped me to finish this assessment successfully and to God almighty that saw me through all this. TABLE OF CONTENTS CHAPTER 1 INTRODUCTION........................................................................................................1 AIMS AND OBJECTIVES............................................................................................2 LIST
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