‘Fail’‚ regardless the level of analysis and recommendations. Q3: What are the marketing tools? There is a range of marketing tools‚ which are basically models and frameworks‚ can be used in this assignment‚ e.g.‚ SWOT/TOWS‚ PESTLE‚ USP‚ STP‚ 4P/7Ps etc. Students need to choose/use appropriate tools and discuss/relate the tools to the brand or service they have chosen to analyse. This report is not just about mentioning that these tools exist – students need to use them to analyse the brand/service
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ASSIGNMENT NO:1 SUBMITTED BY: Ashrafullah khan BE-CE 2012 SECTION:C SUBMITTED TO: Mr.Qaisar Choudary C0mparison of smartphones Design The Nokia Lumia 920 follows a similar design trend seen on the company’s previous Lumia phones like the Lumia 900 and the Lumia 800. It’s constructed from a single piece polycarbonate which is coloured all the way through in the manufacturing process‚ so any scratches to the surface won’t be too noticeable. The colours on offer (particularly yellow‚ red
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................... 10 5.10 Facebook and Twitter integration ................................................................... 10 6.1 Windows Phone launch and expansion ................................................................. 11 7.1 Nokia with Windows Phone
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What would make business people behave more ethical? It seems unavoidable these days that it is all about dot com or tech company going through downsizing or layoff due to economy hard times‚ evolving business climate‚ product profitability and operation cost decision. Although corporate downsizing is an existing and accepted management tool but the morality is still in doubt. Sadly‚ most of the time it is unclear at the worker level why he or she is being terminated at an already profitable
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Marketing – Towards a Paradigm Shift in Marketing”‚ Management Decision‚ 32(2)‚ pp. 4-20 Groucutt‚ J. Leadly P. and Forsyth P.‚ 2004. Marketing: essential principles‚ new realities. 1st Edition. Glasgow: Bell & Bain Rafiq‚ M and Ahmed‚ P.‚ 1995. “Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics”‚ Marketing Intelligence & Planning‚ 13(9)‚ pp. 4-15 The Times 100‚ 2010. Diesel – live‚ breathe and wear passion. [online] Available at: [Accessed 10 February
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number was low compared to its largest competitors‚ both in absolute numbers and as a percentage of sales (e.g. Nokia spent $8.2 billion and Microsoft spent $7.12 billion on R&D). (Appendix‚ Fig1‚ pii). It is therefore vital to clearly define the various aspects of the current competitors and new entrants of the wireless communication industry. The major competitors include Motorola‚ Nokia‚ Microsoft‚ Apple‚ Palm‚ Samsung and Sony Ericsson. The issues below discuss different dimensions on which RIM
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A PROJECT REPORT ON Brand Preference Of Mobile Phones Among Ghaziabad’s College Students Submitted To: Supervisor Submitted By: Your Name Roll No.- XXXXXXX COLLEGE NAME Ghaziabad‚ U.P. CERTIFICATE This is to certify that YOUR NAME‚ student of COLLEGE NAME has completed her project on the topic of “ Brand Preference of Mobile Phones Among Ghaziabad’s College Students” under the supervision and guidance of SUPERVISOR Faculty member of COLLEGE NAME. To best of my knowledge the report is original
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Nokia: Nokia is the world’s leading mobile phone company. As of 2012‚ it is the world’s second largest mobile phone maker(after Samsung)‚ with a global market share of 22.5%.The Nokia head office is located by the Gulf of Finland in Keilaniemi‚ Espoo and was constructed between 1995 and 1997. The building is named The Nokia House by the place of Nokia. On December 2012‚ Nokia has sold its head office building to Finland based Exilion and leasing it on a long term basis. Second least corrupted
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Management Process The global marketing environment Consumer behaviour Business-to-business behaviour Information management and market research Market segmentation‚ targeting and positioning Marketing strategies: the 4Ps and 7Ps Strategic marketing and
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practice. McCarthy (1960) was first to suggest the four P’s. Muala & Qurneh (2012) revealed that later on researchers by adding three more elements have explained seven elements which are their 7Ps i.e. product‚ price‚ place‚ promotion‚ Personnel‚ Process and. Physical Evidence. This study explains these 7Ps‚ which are the elements of Marketing Mix. Introduction Marketing mix is the most fundamental concept of marketing. Riaz & Tanveer (n.d) referring Kotler‚ Armstrong‚ Wong‚ & Saunders (2008) defined
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