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    Proctor and Gamble

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    1 NMIMS Management Review 2004‚ Vol 16 No 1 & 2‚ pp. 1-6. Impact of Gender and Transformational Leadership on Organizational Culture Shelly Kawatra and Venkat R. Krishnan Abstract. An experiment was conducted to study the impact of leader’s feminine traits and transformational leadership on organizational culture‚ using a sample of 109 MBA students from a leading management institute in India. A 2x2 design with four leadership scenarios—transformational feminine leader‚ transformational masculine

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    Procter & Gamble General Description Business Description (a) Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world. Product Line P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified

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    Procter & Gamble‚ Inc. Scope LATAR BELAKANG Procter & Gamble (P&G) adalah sebuah perusahaan consumer goods yang paling sukses di dunia. Pada tahun 1990 P&G menghasilkan keuntungan sekitar $1.6 milyar‚ dimana Canada memberi kontribusi sebesar $1.4 milyar. Para eksekutif P&G telah memberikan attribut untuk kesuksesan perusahaan dengan beberapa faktor termasuk diantaranya adalah kemampuan untuk membangun produk yang benar-benar inovatif untuk memenuhi kebutuhan konsumen. P&G Canada mempunyai

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    Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually

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    Don't Gamble with Life

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    Good morning everyone‚ today I’m going to talk about road accident. And the title of my speech is “Don’t gamble with life”. Road accident is a global tragedy with ever-rising trend. In Malaysia‚ road accidents represent a major public health problem‚ because of the high number of victims and the seriousness of consequences. Based on the statistic from Road Safety Department Malaysia‚ there were 397‚330 cases of traffic accident happened in the year 2009. That means there are around 1000 cases are

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    Harrah's Database Gamble

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    Case Study On Harrah’s Big Database Gamble Submitted By: Pratik Mohire HARRAH’S BIG DATABASE GAMBLE BRIEF ABOUT THE CASE Harrah’s is the world largest provider of branded casino entertainment; it has around 25 million customers (2001) 25 casino with 40‚000 gambling machines in 12 states. For years it had been a fairly small gambling company but‚ by 2001‚ had emerged as the second largest in the industry. By the mid-1990s‚ the gambling Business was flourishing

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    integral part in that business strategy. As stated in the case study‚ Proctor & Gamble is a huge company with over 100‚000 employees. This means that there are over 100‚000 ideas for how to maintain and improve the marketability of the current product line and just as many ideas for new products. This seems that it would present an issue in sharing ideas quickly and efficiently. According to the text‚ Proctor & Gamble employees were using email to communicate and essentially share these ideas. That

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    Marketing Management Case Analysis Procter & Gamble‚ Inc. Scope Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Procter & Gamble‚ Inc. Scope Proctor and Gamble is a leading consumer company in the world‚ operating in more than 140 countries. Their primary focus is on valuing customers by providing them with quality and branded products which adds values to customer needs. There are five operating

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    Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues‚ innovative products‚ famous brands or remarkable ad campaigns with marketing excellence. Don ’t get me wrong: all of the above are wonderful corporate assets‚ but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is why I have no hesitation in

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    Proctor & Gamble Scope Case

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    Case Analysis: Procter & Gamble‚ Inc.: Scope Problem Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990.  However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share.  In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope.  She is tasked with developing a three-year marketing

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